McGraw-Hill
Robbie Kellman Baxter created the popular business term “Membership Economy.” She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as…
Read MoreDoes It Work?: 10 Principles for Delivering True Business Value in Digital Marketing Shane Atchison and Jason Burby McGraw-Hill (2015) How and why brilliant ideas well-executed in “the conditions that allow magic to happen” can achieve business objectives Those who…
Read MoreRobbie Kellman Baxter created the popular business term “Membership Economy.” She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as…
Read MoreThe Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue Robbie Kellman Baxter McGraw-Hill (2015) How to create a community of “customer evangelists” who thrive in the Membership Economy The term “customer evangelist” was introduced…
Read MoreLeading from the Front: No-Excuse Leadership Tactics for Women Angie Morgan and Courtney Lynch McGraw-Hill (2006) Valuable lessons for men as well as women that can help accelerate personal growth and professional development Long ago, I realized that most limits…
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