Month: September 2011
Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution Geoffrey A. Moore Portfolio/Penguin Group (2005) Those who have read one or more of Moore’s previous books (notably Inside the Tornado, Crossing the Chasm, and Living on…
Read MoreInside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets Geoffrey A. Moore HarperBusiness (1995) Moore’s use of the “tornado” metaphor correctly suggests that turbulence of unprecedented magnitude has occurred within the global marketplace that the Internet and (especially)…
Read MoreThe Brand Gap: How to Bridge the Distance Between Business Strategy and Design Marty Neumeier New Riders, Second Edition (2005) How to Become a “Brand Gap Guru” This is an expanded edition of a book first published in 2003. In…
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Roger Martin on Why You Can’t Analyze Your Way to Growth
Here is an excerpt from an article written by Roger Martin for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please…
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