McGraw-Hill
Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset Daniel Diermeier AMACOM (2011) Why a reputation strategy is imperative and how to formulate, execute, an then manage one It is no coincidence that on Fortune magazine’s annual lists of…
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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success Carmine Gallo McGraw-Hill (2011) Actually, what Carmine Gallo examines with both rigor and eloquence are no longer “secrets,” nor are they insights of proprietary significance to Steve Jobs.…
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Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations, and Bad Behavior Kerry Patterson , Joseph Grenny , Ron McMillan, and Al Switzler McGraw-Hill (2005) Peril or Opportunity? As I read this exceptionally informative book, I was again reminded of the fact that…
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The Outside-In Corporation: How to Build a Customer-centric Organization for Breakthrough Results Barbara Bund McGraw-Hill (2005) Do not be misled by the reference to “corporation” in the title. What Barbara Bund provides in this book can be of substantial value…
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Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System Joseph A. Michelli McGraw-Hill (2011) A vigorous and comprehensive analysis of UCLA Health System As indicated in previously published books, Joseph A. Michelli is attracted…
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Here is an excerpt from an article written by Lance Bettencourt and Anthony Ulwick for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to…
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Every so often, I watch a video of exceptional interest and value. That certainky describes what Melba J. Duncan shares in a video I urge you to check out. Please click here. She is CEO of the Duncan Group, founder…
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Here is an article written by Herb Schaffner for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * * …
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Wikibrands: Reinventing Your Company in a Custiner-Driven Marketplace Sean Moffitt and Mike Dover McGraw-Hill (2011) How the new levers of brand development achieve customer participation What is the meaning of the noun “wikibrand(s)”? According to Sean Moffitt and Mike Dover,…
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What Zipcar Can Teach the S&P 500
Here is an excerpt from an article written by Stephen Wunker for the Harvard Business Review blog’s “The Conversation” series. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR…
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