McGraw-Hill
Digital Leader: 5 Simple Keys to Success and Influence Erik Qualman McGraw-Hill (2012) How and why our digital footprints and shadows “constitute our permanent imprint on the world” As I began to read this book, I was again reminded of…
Read MoreWhat Would Drucker Do Now? Solutions to Today’s Toughest Challenges from the Father of Modern Management Rick Wartzman McGraw-Hill (w3012) For every especially important question or an especially serious problem, Peter Drucker probably has the answer or solution. I recently…
Read MoreWhat Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win Peter Sander McGraw-Hill (2012) If you have “insanely great” talents, you don’t need this book. Otherwise…. I recently read this book and…
Read MoreAndrea Kates (akates@BusinessGenome.com) is the founder of the Business Genome® project and author of the visionary bestselling business innovation book, Find Your Next (McGraw-Hill, November 2011). As a business strategist, facilitator, and speaker, Andrea has led more than 250 business innovation initiatives for global corporations, entrepreneurs, and organizations including Royal…
Read MoreAndrea Kates (akates@BusinessGenome.com) is the founder of the Business Genome® project and author of the visionary bestselling business innovation book, Find Your Next (McGraw-Hill, November 2011). As a business strategist, facilitator, and speaker, Andrea has led more than 250 business innovation initiatives for global corporations, entrepreneurs, and organizations including Royal Dutch…
Read MoreHiring for Attitude: A Revolutionary Approach to Recruiting Star Performers with Both Tremendous Skills and Super Attitude Mark Murphy McGraw-Hill (2012) With rare exception, attitude determines altitude Long ago, I became convinced that most human limits are self-imposed. This is…
Read MoreThe Optimization Edge: Reinventing Decision Making to Maximize All Your Company’s Assets Steve Sashihara McGraw-Hill (2011) How to make complex decisions and recommendations about the best way to deploy assets In a book I very much admire, Judgment: How Winning…
Read MoreThe Power of LEO: The Revolutionary Process for Achieving Extraordinary Results Subir Chowdbury McGraw-Hill (2012) Still another “revolutionary process” to achieve “extraordinary results Subir Chowdhury and other authors of recently published business books are to be commended for having the…
Read MoreAdam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Amy Schulman, executive vice president…
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The Power of Your “Next”
As she explains in her brilliant book, Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge (McGraw-Hill, 2012), Andrea Kates defines an organization’s or an individual’s “next” as the result of a four-stage process:…
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