AMACOM
Bernhard Schroeder is Director of the Lavin Entrepreneurship Center Programs and oversees all of the center’s undergraduate and graduate internship programs. He is a part-time Clinical Faculty, Entrepreneurship within the College of Business Administration at San Diego State University. Bern…
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Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal Geoffrey Colon AMACOM (August 2016) How business, human behavior, technology, and communications intersect, “and how they are shaped by the world…
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Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas Bernhard Schroeder AMACOM (October 2016) “Make everything as simple as possible but no simpler.” Albert Einstein In Creative Confidence: Unleashing the Creative Potential Within Us All, Tom Kelley…
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Jobs to Be Done: A Roadmap for Customer-Centered Innovation Stephen Wunker, Jessica Whitman, and David Farber AMACOM (November 2016) Create breakthrough ideas from reimagining problems, not from an incrementally better solution to a well-understood challenge It was Clayton Christensen who…
Read MoreIn Disruptive Marketing (AMACOM August 2016), Geoffrey Colon suggests that that there is a new paradigm in marketing. The best minds (data punks, designers, and creative hybrids) “use social business models and insights instead of hierarchical org charts, while immersing…
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In Disruptive Marketing (AMACOM August 2016), Geoffrey Colon suggests that that there is a new paradigm in marketing. The best minds (data punks, designers, and creative hybrids) “use social business models and insights instead of hierarchical org charts, while immersing…
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The Etiquette Edge: Modern Manners for Business Success Beverly Langford AMACOM (August 2016) Why we must “treat everyone in a manner that values everyone and denigrates no one” Incivility in the workplace and elsewhere in our society (notably in schools)…
Read MoreMake Your Own Waves: The Surfer’s Rules for Innovators and Entrepreneurs Louis Patler AMACOM (July 2016) Here are unique insights about “a way of thinking, a way of acting, and a way of pushing the limits” Similarities, comparisons and parallels…
Read MoreWhen the Pressure’s On: The Secret to Winning When You Can’t Afford to Lose Louis S. Csoka AMACOM (June 2016) “Champions get up when they can’t.” Jack Dempsey, June 22, 2016 All of us can identify with a situation when…
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Bernhard Schroeder on “Simply Brilliant”: Part 1 of an interview by Bob Morris
Bernhard Schroeder is Director, Lavin Entrepreneurship Center Programs and oversees all of the center’s undergraduate and graduate internship programs. He is a part-time Clinical Faculty, Entrepreneurship within the College of Business Administration at San Diego State University. Bern brings over…
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