AMACOM

Green Giants: A book review by Bob Morris

September 1, 2015

Green Giants: How Smart Companies Turn Sustainability into Billion- Dollar Businesses E. Freya Williams AMA COM (2015) How and why purpose and profitability are not mutually exclusive. In fact, they tend to be interdependent. To what does the title of…

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High-Impact Human Capital Strategy: A book review by Bob Morris

August 29, 2015

High-Impact Human Capital Strategy: Addressing the 12 Major Challenges Today’s Organizations Face Jack J. Phillips and Patricia Pulliam Phillips AMACOM (2015) “It is our duty as men and women to proceed as though the limits of our abilities do not…

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We Are Market Basket: A book review by Bob Morris

August 13, 2015

We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business Daniel Korshun and Grant Welker AMACOM (2015) The Market Basket story “forces us to rethink who really owns a company and who gets to…

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Brian Tracy on Business Strategy: A book review by Bob Morris

July 16, 2015

Business Strategy Brian Tracy AMACOM (2015) How and why the right business strategy can also drive personal growth and professional development This is one of the volumes in the Brian Tracy Success Library, all published by AMACOM. Tracy has already…

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Brian Tracy on Sales Management: A book review by Bob Morris

July 6, 2015

Brian Tracy on Sales Management Brian Tracy AMACOM (2015) The essentials of how to recruit, manage, and motivate a team of high-performing sales professionals This is one of the volumes in the The Brian Tracy Success Library, all published by…

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Learning to Succeed: A book review by Bob Morris

June 1, 2015

Learning to Succeed: Rethinking Corporate Education in a World of Unrelenting Change Jason Wingard AMACOM (2015) “If you think education is expensive, try ignorance.” Ann Landers (Eppie Lederer) According to Jason Wingard, his purpose in this book is to help…

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Whoever Tells the Best Story Wins: A book review by Bob Morris

May 12, 2015

Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact Annette Simmons AMACOM (May 2015) How to “lay the groundwork for using stories as credible tools” to “adjust the perceptions your stories…

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Philip Kotler: Part 1 of an interview by Bob Morris

May 10, 2015

Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He received his Master’s Degree at the University of Chicago and his PhD Degree at MIT, both in…

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Be Your Customer’s Hero: A book review by Bob Morris

April 29, 2015

Be Your Customer’s Hero: Real-World Tips & Techniques for the Service Front Lines Adam Toporek AMACOM (2015) How to Create the Ultimate Customer Relationship I am amazed, frankly, that customer service today is worse than at any prior time I…

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Dan E. King: Part 2 of an interview by Bob Morris

April 10, 2015

Dan is the founder and principal of CloseReach Consulting and has developed a proprietary growth acceleration model designed for business leaders and senior teams striving to outpace the competition. The model consists of and numerically scores three growth drivers: Strategy…

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