AMACOM

Whoever Tells the Best Story Wins: A book review by Bob Morris

February 2, 2022

Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact Annette Simmons AMACOM (May 2015) How to “lay the groundwork for using stories as credible tools” to “adjust the perceptions your stories…

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Digital Resilience: A book review by Bob Morris

May 10, 2018

Digital Resilience: Is Your Company Ready for the Next Cyber Threat? Ray A. Rothrock AMACOM (April 2018) “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”…

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The Leader Habit: A book review by Bob Morris

April 17, 2018

The Leader Habit (4/19/18): Master the Skills You Need to Lead–in Just Minutes a Day Martin Lanik AMACOM (April 2018) “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle I am among those who…

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Questions That Sell: A book review by Bob Morris

April 8, 2018

Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants Paul Cherry AMACOM (2017) “People don’t buy an 8th-of-an-inch drill bit. They buy an 8th-of-an-inch hole.” Theodore Levitt This the second edition of a book first published…

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Listen or Lose Out: A book review by Bob Morris

April 4, 2018

Listen or Lose Out: How to Avoid Miscommunication, Improve Relationships, and Get More Done Faster Robert Bolton and Dorothy Grover Bolton AMACOM (2018) For many people, this can be “a new and much more effective way of listening.” Long ago…

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The Introvert’s Edge: A book review by Bob Morris

March 31, 2018

The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone Matthew Pollard AMACOM (2018) “Why should I care?” Years ago during dinner with a very prominent venture capitalist in San Francisco, I asked him how he and his colleagues…

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Laurie Picard on getting the business education you need: An interview by Bob Morris

March 21, 2018

When some of the most prestigious business schools in the world began providing free versions of their courses online, Laurie Pickard saw an opportunity to get the business education she had long desired, at a fraction of the typical MBA…

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The One-Percent Edge: A book review by Bob Morris

March 19, 2018

The One-Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success Susan Solovic with Ray Manley AMACOM (February 2018) How to “identify opportunities and strategies, prioritize them, plan for them, execute, measure, adjust or abandon, and repeat” The business…

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The Age of Agile: A book review by Bob Morris

February 8, 2018

The Age of Agile: How Smart Companies Are Transforming the Way Work Get Done Stephen Denning AMACOM (February 2018) How and why “organizations are connecting everyone and everything, everywhere, all the time” and what that means I cannot recall a…

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Don’t Pay for Your MBA: A book review by Bob Morris

January 29, 2018

Don’t Pay for Your MBA: The Faster, Cheaper, Better Way to Get the Business Education You Need Laurie Packard AMACOM (October 2017) “The illiterate of the 21st century will not be those who cannot read and write, but those who…

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