AMACOM

Anne Bahr Thompson on the power of “brand citizenship”: An interview by Bob Morris

January 19, 2018

Anne Bahr Thompson has been inspiring business leaders to use their brands as a motivating force for change for many years. At the start of the Millennium, she began to identify how people’s connections to companies were turning upside down, before…

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Do Good: A book review by Bob Morris

December 8, 2017

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit Anne Bahr Thompson AMACOM (November 2017) How and why purpose and profit can be a winning combination for everyone involved It is no coincidence that most of the companies…

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Shift Ahead: A book review by Bob Morris

December 6, 2017

Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World Allen Adamson and Joel Steckel AMACOM (November 2017) What it takes for individuals as well as for organizations to stay relevant in a fast-changing society Here’s an unorthodox…

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Esther Choy on the Power of Storytelling: Part 2 of an interview by Bob Morris

October 4, 2017

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities. Through the mastery of simple but potent techniques, clients become more engaging and persuasive. Their messages resonate. Success ensues. Her…

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Esther Choy on the Power of Storytelling: Part 1 of an interview by Bob Morris

September 27, 2017

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities. Through the mastery of simple but potent techniques, clients become more engaging and persuasive. Their messages resonate. Success ensues. Her…

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Driving Digital: A book review by Bob Morris

August 31, 2017

[amazon_link asins=’0814438601′ template=’Lead-ProductAd-image’ store=’bobmorris1-20′ marketplace=’US’ link_id=’b9858e36-8f51-11e7-b6a8-a363a00ac3de’] Driving Digital: The Leader’s Guide to Business Transformation Through Technology Isaac Sacolick AMACOM (August 2017) All organizations need leaders willing and able to “take on the challenges of driving business and digital transformation” In…

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Lead Right for Your Company’s Type: A book review by Bob Morris

August 24, 2017

Lead Right for Your Company’s Type: How to Connect Your Culture with Your Customer Promise William E. Schneider AMACOM (2017) A science-based system that can help eliminate the people problems an organization has now and prevent others from occurring Before…

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The Inspiration Code: A book review by Bob Morris

August 10, 2017

The Inspiration Code: How the Best Leaders Energize People Every Day Kristi Hedges AMACOM (June 2017) Great leaders help others to become the best they can become so they can then help still others In a previously published book, The…

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Let the Story Do the Work: A book review by Bob Morris

August 9, 2017

Let the Story Do the Work: The Art of Storytelling for Business Success Esther K. Choy AMACOM (July 2017) How and why “Once upon a time” has almost unlimited applications and can have compelling impact As Esther K. Choy realizes…

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Upside: A book review by Bob Morris

June 9, 2017

Upside: Profiting from the Profound Demographic Shifts Ahead Kenneth Gronbach with M.J. Moye AMACOM (Apfil 2017) How to identify and then pursue effectively any/all upside opportunities that result from shifting demographics In this volume, Kenneth Gronbach explains that, in general,…

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