Commentaries
Here is an excerpt from another “classic” article featured online by The McKinsey Quarterly, published by McKinsey & Company, and written by Hugh Courtney. To read the complete article, check out the abundance of other free resources, obtain…
Read MoreHere is an article written by Anthony M. Gigliott for Talent Management magazine. To check out all the resources and sign up for a free subscription to the TM and/or Chief Learning Officer magazines published by MedfiaTec, please click here. * …
Read MoreIn Built to Last, Jim Collins and Jerry Porras urge business leaders to set what they characterize as BHAGs: Big Hairy Audacious Goals. That is, an “audacious 10-to-30-year goal to progress toward an envisioned future.” A true BHAG is clear…
Read MoreHere is an excerpt from an article written by Jeff Dyer and Hal Gregersen for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * * In…
Read MoreHere is an article written by John Baldoni for CBS MoneyWatch, the CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the website’s newsletters, please click here.…
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Creating Demand: The Secrets of Truly Magnetic Offers
How do some companies generate runaway growth and extraordinary customer loyalty, even in a sluggish economy? Adrian Slywotzky, an Oliver Wyman senior partner and bestselling author, examines the unpredictable dynamics of demand creation in his latest book, Demand: Creating What…
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