Commentaries

Creating Demand: The Secrets of Truly Magnetic Offers

February 1, 2012

How do some companies generate runaway growth and extraordinary customer loyalty, even in a sluggish economy? Adrian Slywotzky, an Oliver Wyman senior partner and bestselling author, examines the unpredictable dynamics of demand creation in his latest book, Demand: Creating What…

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Why You Should Stop Trying to Delight Your Customers: The Idea in Practice

February 1, 2012

Here is an article written by Matthew Dixon, Lara Ponomareff, and Anastasia Milgramm for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts,…

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The Power of Your “Next”

January 30, 2012

As she explains in her brilliant book, Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge (McGraw-Hill, 2012), Andrea Kates defines an organization’s or an individual’s “next” as the result of a four-stage process:…

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How to Know Which Kind of Mentor You Need

January 30, 2012

Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. Mentors help you advance in work and life. But don’t wait for someone…

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How to make the most of uncertainty

January 28, 2012

    Here is an excerpt from another “classic” article featured online by The McKinsey Quarterly, published by McKinsey & Company, and written by Hugh Courtney. To read the complete article, check out the abundance of other free resources, obtain…

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Don’t Let Strengths Create Setbacks

January 27, 2012

Here is an article written by Anthony M. Gigliott for Talent Management magazine. To check out all the resources and sign up for a free subscription to the TM and/or Chief Learning Officer magazines published by MedfiaTec, please click here. *    …

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Stretch Goals: Do’s & Don’ts

January 26, 2012

In Built to Last, Jim Collins and Jerry Porras urge business leaders to set what they characterize as BHAGs: Big Hairy Audacious Goals. That is, an “audacious 10-to-30-year goal to progress toward an envisioned future.” A true BHAG is clear…

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Learn How to Think Different(ly)

January 26, 2012

Here is an excerpt from an article written by Jeff Dyer and Hal Gregersen for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. *     *     * In…

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When and Why You Should Stop Emailing and Pick up the Phone

January 26, 2012

  When and Why You Should Stop Emailing and Pick up the Phone Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here.…

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What Gabby Giffords teaches us about leadership

January 25, 2012

Here is an article written by John Baldoni for CBS MoneyWatch, the CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the website’s newsletters, please click here.…

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