Commentaries
In an article published by FastCompany magazine in 2013, Faisul Hogue explains how and why da Vinci’s belief that “everything connects” helped make him the 15th-century Italian Renaissance man we all admire today. And it was another legendary thinker who…
Read MoreHere is a brief excerpt from an article by Mihaly Csiksgentmihalyi (pronounced me-HIGH chick-sent-me-HIGH-ee) that appeared in Psychology Today magazine (2016). magazine in 2013. To read the complete article, check out others, and obtain subscription information, please click here. *…
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1. That a message sent is received. 2. That the received message’s intended meaning is understood. 3. That the recipient understands the intended meaning and cares. 4. That the recipient who cares will take appropriate action. 5. That the…
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Here is an excerpt from an article written by Christine Porath for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts,…
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Years ago, Henry Ford questioned the value of consumer feedback: “They’ll say they want faster horses.” More recently, Steve Jobs observed, “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you…
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In The Mosaic Principle: The Six Dimensions of a Remarkable Life and Career published by PublicAffairs (November 2016), Nick Lovegrove observes: “The evidence shows that you are more likely to be successful if your broader experience is underpinned and even…
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How to use content marketing to build a massive audience and create a radically successful business
In Content Inc. Joe Polizzi introduces a six-step process by which to use content marketing to build massive audiences and create a radically successful business. Briefly, “By concentrating on building an audience first and defining products and services second, an…
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