There’s no single formula for a great talk, but there is a secret ingredient that all the best ones have in common. TED Curator Chris Anderson shares this secret — along with four ways to make it work for you. Do you have what it takes to share an idea worth spreading?

After a long career in journalism and publishing, Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.

Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of ‘TED Talks’ — short talks that are offered free online to a global audience. Trained as a journalist after graduating from Oxford University, Anderson launched more than 100 successful magazines and websites before turning his attention to TED, which his nonprofit foundation acquired in 2001. His TED mantra — “ideas worth spreading” — continues to blossom on an international scale, with more than one billion TED Talks viewed annually. He lives in New York City.

Here is a direct link to his TED program, “TED’s secret to great public speaking.”

Also, I highly recommend his latest book, TED Talks: The Official TED Guide to Public Speaking, published by Houghton Mifflin Harcourt (May 2016).

To learn more about TED, please click here.