Book Reviews
Buyology: Truth and Lies About Why We Buy Martin Lindstrom Crown Business (2008) Preliminary Conclusions About Neuromarketing As Martin Lindstrom explains in the Introduction, he set out to understand “what’s going on in our brains that makes us chose one…
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In Brand Sense: Sensory Secrets Behind the Stuff We Buy, Martin Lindstrom notes that “the effects of sensory branding are astounding. Yes, it’s possible to create a truly spectacular commercial or an advertising jingle you can’t get out of your…
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The Right Fight: How Great Leaders Use Healthy Conflict to Drive Performance, Innovation, and Value Saj-nicole Joni and Damon Beyer HarperBusiness (2010) As I read the Introduction to this book, I was reminded of two observations by Peter Drucker and…
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Management Rewired: Why Feedback Doesn’t Work and Other Surprising Lessons from the Latest Brain Science Charles S. Jacobs Portfolio/The Penguin Group (2009) In recent years, a number of books have discussed recent research in neurological science and its relevance to…
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Walk the Walk: The #1 Rule for Real Leaders Alan Deutschman Portfolio/The Penguin Group (2009) Deutschman’s objective was to write what turns out to be an especially entertaining and engaging as well as informative analysis of “real” leadership, what Bill…
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Change or Die: The Three Keys To Change At Work and In Life Alan Deutschman Harper Paperbacks (2007 Deutschman asserts that both individuals and organizations are involved in a process of natural selection and will survive the competition only of…
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The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity Richard Florida Harper (2010) With each reconfiguration of the economic landscape, there’s “good news” and “bad news In the first chapter, Richard Florida explains that peaks and…
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Work the System: The Simple Mechanics of Making More and Working Less Sam Carpenter Greenleaf Book Group Press (2009) Others have their reasons for praising this book. Here are three of mine. First, Sam Carpenter describes and recommends a mind-set…
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The Power of Collective Wisdom: And the Trap of Collective Folly Alan Briskin, Sheryl Erickson, Tom Callanan, and John Ott Berrett-Koehler Publishers (2009) The importance of what Alan Briskin, Sheryl Erickson, John Tot, and Tom Callahan offer in this book…
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The Elements of Power: Lessons on Leadership and Influence Terry R. Bacon AMACOM (2011) Bacon explains his own model of power and influence: “There are five sources of power that stem from your position and participation in an organization: role…
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