Book Reviews
The Ultimate Question 2.0: How NET PROMOTER Companies Thrive in a Customer-Driven World Fred Reichheld with Rob Markey Harvard Business Review Press (2011) Here is an open-source system whose “engine” can drive profitable growth This is a revised and expanded…
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Cracking Creativity: The Secrets of Creative Genius Michael Michalko Ten Speed Press (1998) Note: Here’s another business classic, published 13 years ago, that is even more relevant now than ever before. According to Michalko, what are the best strategies for “cracking” the…
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Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their…
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The Disney Way: Harnessing the Management Secrets of Disney in Your Company William Capodagli and Lynn Jackson McGraw Hill, Second Edition (2006) The ROI of “Magic” According to William Capodagli and Lynn Jackson, “This book tells the inside story of…
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Innovate the Pixar Way: Business Lessons from the World’s Most Creative Playground Bill Capodagli and Lynn Jackson McGraw-Hill (2010) Those who are interested in this book probably include those whose primary objective is to understand how to (a) establish an…
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Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution Geoffrey A. Moore Portfolio/Penguin Group (2005) Those who have read one or more of Moore’s previous books (notably Inside the Tornado, Crossing the Chasm, and Living on…
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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets Geoffrey A. Moore HarperBusiness (1995) Moore’s use of the “tornado” metaphor correctly suggests that turbulence of unprecedented magnitude has occurred within the global marketplace that the Internet and (especially)…
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Marty Neumeier New Riders, Second Edition (2005) How to Become a “Brand Gap Guru” This is an expanded edition of a book first published in 2003. In…
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindstrom Crown Business (2011) What the most effective marketers know about consumers, how they know it, and why consumers should be concerned Others have shared their…
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Zag: The Number One Strategy of High-Performance Brands Marty Neumeier Peachpit Press (2006) How to “zag” when everyone else “zigs” In a previous book, The Brand Gap, Marty Neumeier explains how companies can bridge the gap between business strategy and…
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