Book Reviews
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than…
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Levers of Control: How Managers Use Innovative Control Systems to Drive Strategic Renewal Robert Simons Harvard Business School Press (1994) I read this book when it was first published in 1994 and recently re-read it, curious to see how well…
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Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity Josh Linkner Jossey-Bass (2011) Dreaming on “the other side of complexity” The title of this book refers to what its subtitle promises to provide: “a proven system to drive breakthrough creativity,”…
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Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference Tim Sanders Crown Business (2008) Note: Here is a review of a book I read when it was first…
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Love Is the Killer App: How to Win Business and Influence Friends Tim Sanders Crown Business (2003) Note: Here is a review of a book I read when it was first published in 2003. I recently re-read it prior to…
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Deep Change: Discovering the Leader Within Robert E. Quinn Jossey-Bass (1996) Note: The review that follows was posted more than ten years ago. I recently re-read the book and think more highly of it now than I did then. By…
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Rules of Thumb: 52 Truths for Winning at Business Without Losing Yourself Alan M. Webber HarperBusiness/HarperCollins (2009) Entertaining as well as informative results from world-class mulling Thus book is as difficult to describe as it is easy to appreciate. What…
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Eat People…and Other Unapologetic Rules for Game-Changing Entrepreneurs Andy Kessler Portfolio/The Penguin Group (2011) How and why “Free Radicals” create wealth for themselves and meanwhile improve the world Initially, I was somewhat put off by this book’s title but it…
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Wikibrands: Reinventing Your Company in a Custiner-Driven Marketplace Sean Moffitt and Mike Dover McGraw-Hill (2011) How the new levers of brand development achieve customer participation What is the meaning of the noun “wikibrand(s)”? According to Sean Moffitt and Mike Dover,…
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Traction: Get a Grip on Your Business Gino Wickman Virtual CEO (2011) Without traction, no individual or organization accomplishes anything. As I began to read this book, I was reminded of a book co-authored by Chip and Dan Heath in…
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