Book Reviews
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Marty Neumeier New Riders, Second Edition (2005) How to Become a “Brand Gap Guru” This is an expanded edition of a book first published in 2003. In…
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindstrom Crown Business (2011) What the most effective marketers know about consumers, how they know it, and why consumers should be concerned Others have shared their…
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Zag: The Number One Strategy of High-Performance Brands Marty Neumeier Peachpit Press (2006) How to “zag” when everyone else “zigs” In a previous book, The Brand Gap, Marty Neumeier explains how companies can bridge the gap between business strategy and…
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The Designful Company: How to build a culture of nonstop innovation Marty Neumeier Peachpit Press/New Riders (2008) Neumeier addresses the challenge of organizing a company for agility by developing a “designful mind”: that is, a perspective that enables decision-makers to…
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Giving Voice to Values: How to Speak Your Mind When You Know What’s Right Mary C. Gentile Yale University Press; First Edition edition (August 24, 2010) How to express your values more eloquently and act upon them more effectively As…
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Total Leadership: Be a Better Leader, Have a Richer Life Stewart D. Friedman Harvard Business School Press (2008) Friedman recommends a four-step process of exploration and discovery of the relative importance in each of four domains in life (i.e. work,…
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Getting Change Right: How Leaders Transform Organizations from the Inside Out Seth Kahan Jossey-Bass/A Wiley Imprint (2010) One of this book’s greatest strengths is Seth Kahan’s unique ability to focus on the most important “whats” of change initiatives and then…
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Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better Maddy Dychtwald with Christine Larson Voice/Hyperion (2010) The “soaring economic power” referred to in this book’s subtitle is the result of an “economic emancipation [as] women around…
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Fired Up or Burned Out: How to Reignite Your Team’s Passion, Creativity, and Productivity Michael Lee Stallard with Carolyn Dewing-Hommes and Jason Pankau Thomas Nelson (2007) How to “take a hard line on the soft issues” Many of those who…
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Management Tips from Harvard Business Review Various Contributors Harvard Business Review Press (2011) 150 “tips”…almost unlimited “icebergs” Here are 150 “Management Tips of the Day” that have been featured by the Harvard Business Review blog (http://blogs.hbr.org/). On average, each has…
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