Book Reviews
Brand Relevance: Making Competitors Irrelevant David A. Aaker Jossey-Bass/John Wiley & Sons (2011) If your “brand” isn’t relevant, neither are you and your company Those who have read any of David Aaker’s previous books already know that he presents information,…
Read MoreOpen Services Innovation: Rethinking Your Business to Grow and Compete in a New Era Henry Chesbrough Jossey-Bass/John Wiley & Sons (2011) How to grow, compete, and succeed in a services era In his previous articles and books (notably Open Innovation…
Read MoreThe Future of the MBA: Designing the Thinker of the Future Mihnea C. Moldoveanu and Roger L. Martin Oxford University Press (2008) Note: I recently re-read several books that were published a while ago. For example, here is one that…
Read MoreInnovation to the Core: A Blueprint for Transforming the Way Your Company Innovates Peter Skarzynski and Rowan Gibson Harvard Business School Press (2008) I read this book when it was first published more than three years ago and recently re-read…
Read MoreThe Opposable Mind: How Successful Leaders Win Through Integrative Thinking Roger L. Martin Harvard Business School Press (2007) As I began to read this brilliant book, I was reminded of what Doris Kearns reveals about Abraham Lincoln in Team of…
Read MoreWander Woman: How High-Achieving Women Find Conten tment and Direction Marcia Reynolds Berrett-Koehler Publishers (2010) With regard to the title of Marcia Reynolds’ book, it refers to the movement of women with ever-increasing velocity into positions within and beyond the…
Read MoreThe Starfish and the Spider: The Unstoppable Power of Leaderless Organizations Ori Brafman and Rod A. Beckstrom Portfolio/Penguin Group (2008) Ori Brafman and Rod Beckstrom explain that the title of their book refers to metaphors: The starfish represents the decentralized…
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