Book Reviews
Mass Affluence: Seven New Rules of Marketing to Today’s Consumer Paul Nunes and Brian Johnson Harvard Business Review Press (2004) Lead, Follow, or Get Out of the Customer’s Way Nunes and Johnson help to increase our understanding of an especially…
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Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Kristin Zhivago Bristol & Shipley (2011) How to determine what, when, and how prospective buyers wish to make a purchase In a sales environment in which consumers…
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The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries Crown Business (2011) “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.” Peter Drucker…
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The New HR Analytics: Predicting the Economic Value of Your Company’s Human Capital Investments Jac Fitz-enz AMACOM (2010) A brilliant explanation of “the first holistic, predictive management model and operating system for the HR function” Those who have read one…
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The 10X Rule: The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons (2011) How to increase sustainable fulfillment of human potentialities, one’s own as well as those of others Many years ago, I read a book…
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Your MBA Game Plan: Proven Strategies for Getting Into the Top Business Schools, Third Edition Omari Bouknight and Scott Shrum Career Press (2012) To paraphrase Henry Ford, “Whether you think you can earn an MBA from a top business…
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Smile Guide: Employee Perspectives on Cullture, Loyalty, and Profit Paul Spiegelman Brown Books Publishing Group (2012) How and why a values-based company can make the world a better place by enhancing the lives of those who work there. Those who…
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Here is an excerpt from an article written by Joan Magretta for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please…
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Managing the Older Worker: How to Prepare for the New Organizational Order Peter Cappelli and Bill Novelli Harvard Business Review Press (2010) A thoughtful and thorough examination of “a neglected dimension of diversity” As is the case of almost every…
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The Creative Habit: Learn It and Use It for Life Twyla Tharp Simon & Schuster ((2006) Enjoy the pleasure of her company and the magic of her mind As is my custom when a new year begins, I recently re-read…
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