Book Reviews
Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment Marti Barletta Kaplan Business (2002) How to Succeed in the World’s Largest Market Segment In this uniquely informative volume, Barletta answers three separate but…
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Creating the Good Life: Applying Aristotle’s Wisdom to Find Meaning and Happiness James O’Toole Rodale Books (2005) A contemporary as well as classical guide to happiness Perhaps you’re now asking the same question I once did: “Given the fact that…
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One Foot Out the Door: How to Combat the Psychological Recession That’s Alienating Employees and Hurting American Business Judith M. Bardwick AMACOM (2007) Bardwick’s purpose is to examine what she characterizes as “a widespread sense of vulnerability in the American…
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The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape Robyn Waters Portfolio/Penguin Group (2006) In this sequel to The Trendmaster’s Guide, Waters explains the “what” of Trend. Throughout much of the book’s narrative, she cites examples…
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The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next Robyn Waters Portfolio/Penguin Group (2005) Don’t be fooled by this book’s diminutive size and brief length. The content is rock-solid and thought-provoking. Waters’ suggestions and recommendations are eminently…
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Enterprise Architecture as Strategy: Creating a Foundation for Business Execution Jeanne W. Ross, Peter Weill, and David Robertson Harvard Business Press (2006) In their Preface, Ross, Weill, and Robertson suggest that, until now, research and executive education have failed to…
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Group Genius: The Creative Power of Collaboration Keith Sawyer Basic Books (2008) Throughout human history, what Keith Sawyer characterizes as “collaborative genius” has made significant contributions in ways and to an extent few (if any) individuals have. In fact, the…
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Open Business Models: How to Thrive in the New Innovation Landscape Henry Chesbrough Harvard Business Press (2006) I nnovation requires an open mind…and the courage to challenge “the ideology of comfort and the tyranny of custom.” In preparation for my…
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The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm Tom Kelley with Jonathan Littman Crown Business (2001) I recently re-read two books written by Tom Kelley with Jonathan Littman, this one and The Ten Faces of…
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The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization Thomas Kelley with Jonathan Littman Doubleday (2005) I recently re-read two books written by Tom Kelley with Jonathan Littman, this one and…
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