Apple
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn Jossey-Bass/A Wiley Imprint (2014) How and why your brand “is the experience that is actually delivered and communicated through everything you do”…
Read MoreHere is a brief excerpt from an article by Angela Ahrendts, published by LinkedIn. To read the complete article and check out others, please click here. * * * As you’ll know from my earlier posts, I firmly believe in…
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True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results Edgar Papke AMACOM (2013) How to achieve and then sustain alignment of customer needs with an organization’s leadership, culture, and brand intention If it were possible to retain Albert…
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Here is a brief excerpt from an outstanding article written by Nathan Heller for The New Yorker. To read the complete article, check out others, and obtain subscription information, please click here. * * * One Tuesday in January, 2007,…
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I am deeply grateful to Marty Neumeier for sharing the Metaskills Quiz 2.0, developed by the Liquid Brand Agency with which Marty is associated as its Director of Transformation. Here is Marty’s introduction, followed by a link. * * *…
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Jon Fortt conducted a rare interview of Jeff Bezos, one that was videotaped and featured by LinkedIn. Here is Fortt’s introduction. To watch the video of the interview, please click here. Photo: Steve Jurvetson/Flickr * * * At the beginning…
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Here is a brief excerpt from an article by Guy Kawasaki featured at one of his websites. To read the complete article, please click here. * * * I admit it: I’m a user-group junkie. I got my first taste…
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LAND HO!: A still from “Embrace Ambiguity,” a video by the old salts of IDEO’s New York office. The team wrote the script, hand-built the sets, then filmed and edited the clip themselves. To watch the video, please click here.…
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Here is a brief excerpt from an article by Tim Brown for LinkedIn. To read the completer article and check out others, and sign up for email alerts, please click here. * * * When was the last time you…
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Taking the measure of your innovation performance
Here is a brief excerpt from a Bain Brief co-authored by Eric Almquist, Mitchell Leiman, Darrell Rigby and Alex Roth, featured at Bain & Company’s website. To read the complete article, check out the wealth of resources, and sign up…
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