Apple
World Changers: 25 Entrepreneurs Who Changed Business as We Knew It John A. Byrne Portfolio/Penguin Group (2011) Exemplars of an opportunistic mindset and acceptance of risk and potential failure, as well as independence and control John A. Byrne is chairman…
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Here is a brief excerpt from an article co-authored by Jay Rao and Joseph Weintraub for The MIT Sloan Management Review. To read the complete article, check out others, obtain subscription information, and sign up for email alerts, please click…
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Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results Bob Garfield and Doug Levy Portfolio/Penguin (2013) “Absent now the ability to mesmerize the public on a mass scale, how can you be on the right side of all…
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Lina Echeverría spent twenty-five years inspiring creativity and accelerating innovation at Corning Incorporated, one of America’s leading technology companies, that provided the world with everything from the optical fiber that enabled the Internet to the tough glass used for iPhones.…
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Simon Pont is a writer, commentator and brand-builder. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland. He is the author of The Better Mousetrap: Brand Invention…
Read MoreJoey Reiman is CEO and founder of BrightHouse. Over the past 25 years, Joey has worked with leadership at The Coca-Cola Company, Procter & Gamble, McDonald’s and Newell Rubbermaid, and has emerged as one of the nation’s foremost visionaries and…
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Joey Reiman is CEO and founder of BrightHouse. Over the past 25 years, Joey has worked with leadership at The Coca-Cola Company, Procter & Gamble, McDonald’s and Newell Rubbermaid, and has emerged as one of the nation’s foremost visionaries and…
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The Originality Scale
Here is an excerpt from an article written by Marty Neumeier for the Liquid Agency website. In it, Marty explains why and how, in an age of nonstop innovation, companies and individuals with original ideas have a distinct advantage over…
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