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Marty Neumeier is a designer, writer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His latest book, Metaskills, explores the five essential talents that will drive innovation in the 21st century. His…
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The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy Joey Reiman John S. Wiley & Sons (2013) The importance of caring for a living In a previously published book, Thinking for…
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John Daly is the Liddell Professor of Communication and TCB Professor of Management at The University of Texas at Austin. While at the university, he has won every major award given on campus for undergraduate teaching. Daly has been the…
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Here is a brief excerpt from an article by Guy Kawasaki, featured by Google+, in which he shares his thoughts about Matthew May’s latest book, The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything.…
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Cynthia A. Montgomery is the Timken Professor of Business Administration and immediate past chair of the Strategy Unit at Harvard Business School, where she’s been on the faculty for 20 years. One of her recent assignments has been working with…
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This is another video from TED, in this instance one during which Simon Sinek shares his thoughts about how great leaders inspire action. He has a simple but powerful model for inspirational leadership all starting with a golden circle and…
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Here is a brief excerpt from an article written by Lisa Earle McLeod for Fast Company magazine. To read the complete article, check out other online resources, subscribe to the free Fast Company newsletter, and obtain deep discount subscription information,…
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Here is an excerpt from an article in which Gijs van Wulfen discusses the result of a Booz & Company study and shares his own thoughts about why and how innovators are need seekers. To heck out the study, please…
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Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Jeff Weiner, chief executive of…
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Martin Lindstrom on sensory branding
In Brand Sense: Sensory Secrets Behind the Stuff We Buy, Martin Lindstrom notes that “the effects of sensory branding are astounding. Yes, it’s possible to create a truly spectacular commercial or an advertising jingle you can’t get out of your…
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