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Harvard Business Review on Aligning Technology with Strategy Various Contributors Harvard Business Review Press (2011) How and why technology should support your organization’s strategy…not the other way around This is one of the volumes in a series of anthologies of…
Read MoreHere is the introduction to an interview of Sylvia Nasar by Rob Norton as part of “The Thought Leader Interview” series featured by strategy+business magazine, published by Booz & Company. To read the complete interview, check out other resources, sign…
Read MoreMass Affluence: Seven New Rules of Marketing to Today’s Consumer Paul Nunes and Brian Johnson Harvard Business Review Press (2004) Lead, Follow, or Get Out of the Customer’s Way Nunes and Johnson help to increase our understanding of an especially…
Read MoreAdam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Harry West, C.E.O. of Continuum,…
Read MoreHere is an excerpt from another “classic” article featured online by The McKinsey Quarterly, published by McKinsey & Company, and written by Hugh Courtney. To read the complete article, check out the abundance of other free resources, obtain…
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Why You Should Stop Trying to Delight Your Customers: The Idea in Practice
Here is an article written by Matthew Dixon, Lara Ponomareff, and Anastasia Milgramm for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts,…
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