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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight Claire Brooks KoganPage Publishers (August 2016) How and why Strategic Empathy® can enrich all human relationships At least since the bazaars in the ancient world, the basic purpose of marketing…
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Jobs to Be Done: A Roadmap for Customer-Centered Innovation Stephen Wunker, Jessica Whitman, and David Farber AMACOM (November 2016) Create breakthrough ideas from reimagining problems, not from an incrementally better solution to a well-understood challenge It was Clayton Christensen who…
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In Invisibles (Portfolio/Penguin Group 2015), David Zweig develops in much greater depth several insights introduced earlier in an article that appeared in The Atlantic (March 12, 2012), “What Do Fact-Checkers and Anesthesiologists Have in Common?.” He explains why some people…
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The Strategic Leader’s Roadmap: 6 Steps for Integrating Leadership and Strategy Harbor Singh and Michael Useem, Wharton Digital Press (October 2016) How to master the elements of strategy and leadership both separately and as an integrated whole This is one…
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In Disruptive Marketing (AMACOM August 2016), Geoffrey Colon suggests that that there is a new paradigm in marketing. The best minds (data punks, designers, and creative hybrids) “use social business models and insights instead of hierarchical org charts, while immersing…
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Why Simple Wins: Escape the Complexity Trap and Get to Work That Matters Lisa Bodell Bibliomotion (October 2016) How and why simplification can “dramatically improve results [whereas] complexity can accelerate a company’s death knell.” In all business operations, simplicity is…
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Clarence Thomas has never been assigned a landmark opinion for the Supreme Court. Why? Here is an excerpt from an article by Jeffrey Tobin for The New Yorker in which he responds to that question. To read the complete article,…
Read MoreThe Agenda Mover: When Good Ideas Are Not Enough Samuel B. Bacharach Cornell University Press (August 2016) “Vision without execution is hallucination.” Thomas Edison As I began to read this book, I was again reminded of the fact that, for…
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Age of Discovery: Navigating the Risks and Rewards of Our New Renaissance Ian Goldin and Chris Kutarna St. Martin’s Press (May 2016) How and why “this new golden age will not simply arrive; we have to achieve it.” As you…
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Geoffrey Colon on How to Navigate the “New Normal”
In Disruptive Marketing (AMACOM August 2016), Geoffrey Colon suggests that that there is a new paradigm in marketing. The best minds (data punks, designers, and creative hybrids) “use social business models and insights instead of hierarchical org charts, while immersing…
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