Posts
Competing on Analytics: The New Science of Winning Thomas H. Davenport and Jeanne G. Harris Harvard Business School Press (2007) In this volume, Thomas Davenport and Jeanne Harris explain how to become an analytical competitor: “an organization that uses analytics…
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Analytics at Work: Smarter Decisions, Better Results Thomas Davenport and Jeanne Harris with Robert Morison Harvard University Press (2010) Those who have read Competing on Analytics may incorrectly assume that there is not much new to learn in this sequel…
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Thomas H. Davenport holds the President’s Chair in Information Technology and Management at Babson College and is responsible for the overall management of the Institute for Process Management. He and Larry Prusak also manage the Working Knowledge program. His published…
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Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith Business Plus (1997) This is one of the few books I have read that focuses almost entirely on the marketing and sales of services that are, paradoxically, both “invisible”…
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The Outside-In Corporation: How to Build a Customer-centric Organization for Breakthrough Results Barbara Bund McGraw-Hill (2005) Do not be misled by the reference to “corporation” in the title. What Barbara Bund provides in this book can be of substantial value…
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Ultimate Guide to Google AdWords: How To Access 100 Million People in 10 Minutes, 2nd Edition Perry Marshall and Bryan Todd Entrepreneur Press (2010) How to pursue business opportunities available at “THE benchmark for advertisers and information providers” Although this…
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Here is a recent post by Josh Linkner at his website. He is the author of the New York Times bestseller, Disciplined Dreaming, and committed to helping everyone he can to become more creative, more productive, and more personally fulfilled.…
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Actually, I think these are ten YouTube videos that anyone should watch who has an interest in the business world. Here is an excerpt from an article featured by Inc.com that provides the introduction to the first of ten YouTube videos…
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Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Amy Gutmann, president of the…
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Know the 6 Steps in Cost/Benefit Analysis
Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. We all know we should make an investment when the benefits outweigh…
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