Book Reviews

Fail More: A book review by Bob Morris

April 10, 2019

Fail More: Embrace, Learn, and Adapt to Failure As a Way to Success Bill Wooditch McGraw-Hill Education (March 2019) The more you fail, the more you can learn. The more you learn, the more likely that you will succeed. Thomas…

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Loonshots: A book review by Bob Morris

March 31, 2019

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries Safi Bahcall St. Martin’s Press (March 2019) If an idea doesn’t sound loony, it probably needs much more development…and protection. In this compellingly entertaining as…

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The Marketing Imagination: A book review by Bob Morris

March 28, 2019

The Marketing Imagination Expanded Edition) Theodore Levitt Free Press (1986) There is no other¬† single source of greater value…none Do not be misled by the date of this Expanded Edition: Of the more than 27 gazillion books on marketing now…

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The Innovation Race: A book review by Bob Morris

March 27, 2019

The Innovation Race: How to Change a Culture to Change the Game Andrew Grant and Gaia Grant John Wiley & Sons (November 2016) Why the best way to win an innovation race may be to stop viewing engagement in the…

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The Culture Question: A book review by Bob Morris

March 27, 2019

The Culture Question: How to Create a Workplace Where People Like to Work Randy Grieser and Eric Stutzman, Michael Lebun, and Wendy Loewen Achieve Publishing (March 2019) How to Create Employee Evangelists It is no coincidence that companies annually ranked…

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Kellogg on Branding in a Hyper-Connected World: A book review by Bob Morris

March 21, 2019

Kellogg on Branding in a Hyper-Connected World Alice M. Tybout and Tim Calkins, Editors-in-Chief John Wiley & Sons (March 2019) How to design new conceptual bases on which to create or increase demand for what you offer According to Philip…

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Great Mondays: A book review by Bob Morris

March 20, 2019

Great Mondays: How to Design a Company Culture Employees Love Josh Levine McGraw-Hill Education (March 2019) “Culture eats strategy for breakfast.”¬† Peter Drucker I selected the observation by Peter Drucker because it suggests the power that a workplace culture can…

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Possible Minds: A book review by Bob Morris

March 19, 2019

Possible Minds: 25 Ways of Looking at AI John Brockman, Editor Penguin Press/An imprint of Penguin Random House (February 2019) John Brockman: “new techologies = new perceptions,” some of which become new realities. I agree with Brockman that “artificial Intelligence…

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Why Do So Many Incompetent Men Become Leaders?

March 18, 2019

Why Do So Many Incompetent Men Become Leaders? (and how to fix it) Tomas Chamorro-Premuzic Harvard Business Review Press (March 2019) Which qualities cause people to become incompetent leaders — and, conversely, good leaders? According to Tomas Chamorro-Premuzic, “This book…

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World Class: A book review by Bob Morris

March 12, 2019

World Class: A Story of Adversity, Transformation, and Success at NYU Langone Health William A. Haseltine First Company Press (February 2017) “We believe that quality is cost effective.” Robert Grossman (Dean and CEO of NYU Langone Health) In less than…

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