Book Reviews

Open Business Models: A book review by Bob Morris

June 21, 2011

Open Business Models: How to Thrive in the New Innovation Landscape Henry Chesbrough Harvard Business Press (2006) I nnovation requires an open mind…and the courage to challenge “the ideology of comfort and the tyranny of custom.” In preparation for my…

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The Art of Innovation: A book review by Bob Morris

June 20, 2011

The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm Tom Kelley with Jonathan Littman Crown Business (2001) I recently re-read two books written by Tom Kelley with Jonathan Littman, this one and The Ten Faces of…

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The Ten Faces of Innovation: A book review by Bob Morris

June 20, 2011

The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization Thomas Kelley with Jonathan Littman Doubleday (2005) I recently re-read two books written by Tom Kelley with Jonathan Littman, this one and…

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The Leader’s Guide to Radical Management: A book review by Bob Morris

June 20, 2011

The Leader’s Guide to Radical Management: Reinventing the Workplace for the 21st Century Stephen Denning Jossey-Bass (2010) How and why radical management can clarify and magnify human capacity Stephen Denning asserts, “the problems of today’s workplace are not the personal fault…

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Competing on Analytics: A book review by Bob Morris

June 20, 2011

Competing on Analytics: The New Science of Winning Thomas H. Davenport and Jeanne G. Harris Harvard Business School Press (2007) In this volume, Thomas Davenport and Jeanne Harris explain how to become an analytical competitor: “an organization that uses analytics…

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Analytics at Work: A book review by Bob Morris

June 20, 2011

Analytics at Work: Smarter Decisions, Better Results Thomas Davenport and Jeanne Harris with Robert Morison Harvard University Press (2010) Those who have read Competing on Analytics may incorrectly assume that there is not much new to learn in this sequel…

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Selling the Invisible: A book review by Bob Morris

June 20, 2011

Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith Business Plus (1997) This is one of the few books I have read that focuses almost entirely on the marketing and sales of services that are, paradoxically, both “invisible”…

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The Outside-In Corporation: A book review by Bob Morris

June 20, 2011

The Outside-In Corporation: How to Build a Customer-centric Organization for Breakthrough Results Barbara Bund McGraw-Hill (2005) Do not be misled by the reference to “corporation” in the title. What Barbara Bund provides in this book can be of substantial value…

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Ultimate Guide to Google Ad Words: How To Access 100 Million People in 10 Minutes, 2nd Edition

June 20, 2011

Ultimate Guide to Google AdWords: How To Access 100 Million People in 10 Minutes, 2nd Edition Perry Marshall and Bryan Todd Entrepreneur Press (2010) How to pursue business opportunities available at “THE benchmark for advertisers and information providers” Although this…

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Open Innovation: A book review by Bob Morris

June 18, 2011

Open Innovation: The New Imperative for Creating and Profiting from Technology Henry Chesbrough Harvard Business Press (2003) A “new vision” of the innovation process In preparation for my second interview of Henry Chesbrough, I recently re-read his Open Business Models…

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