Book Reviews
Writing White Papers: How to Capture Readers and Keep Them Engaged Michael A. Stelzner WhitePaperSource Publishing (2006) How to provide valuable information, not just another obvious “infomercial” For those who are interested in understanding the potential value of white papers…
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Surviving the Serengeti: 7 Skills To Master Business and Life Stefan Swanepoel John Wiley & Sons (2011) A parable for success that sometimes requires a perilous journey of self-discovery Fables may well be among the earliest forms of storytelling and…
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Workforce of One: Revolutionizing Talent Management Through Customization Susan M. Cantrell and David Smith Harvard Business Press (2010) According to Susan M. Cantrell and David Smith, the single most important factor contributing to superior business results is how supported employees…
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Manager Redefined: The Competitive Advantage in the Middle of Your Organization Thomas O. Davenport and Stephen D. Harding Jossey-Bass (2010) A brilliant exploration of neglected opportunities in the management “ecotone” In Thomas O. Davenport’s latest book, co-authored with Stephen D.…
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SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers Jill Konrath Potfolio/Penguin Group (2010) Forward to the new “basics “ In her previous book, Selling to Big Companies, Jill Konrath introduced a number of core principles…
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Selling to Big Companies Jill Konrath Kaplan Publishing (2005) Actually, her advice applies to almost every sales situation Frankly, I began to read this book with some skepticism because I had already read dozens (hundreds?) of books about sales –…
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Previously, I posted excerpts from articles that comprise a series sponsored by Harvard Business Review. Now, all of the articles plus other material have been published both in a single volume and as a PDF. The complete collection is for…
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Wired and Dangerous: How Your Customers Have Changed and What to Do About It Chip R. Bell and John R. Patterson Berrett-Koehler Publishers (2011) A comprehensive road map for the new landscape of customer relationships After carefully identifying the “what”…
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Leading Outside the Lines: How to Mobilize the (in)Formal Organization, Energize Your Team, and Get Better Results Jon R. Katzenbach and Zia Khan Jossey-Bass/A Wiley Imprint (2010) Animal metaphors remain popular among authors of business books. Credit Jon Katzenbach and…
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Here is an excerpt from another outstanding article, written by Richard Rumelt and featured by The McKinsey Quarterly online. To read the complete article, please click here. * * * Bad strategy abounds, says UCLA management professor Richard Rumelt. Senior…
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