Book Reviews
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Thomas Barta and Patrick Barwise McGraw-Hill Education (September 2016) How to create or increase demand as well as add value and dominate in a…
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The Relationship Engine: Connecting with the People Who Power Your Business Ed Wallace AMACOM (October 2016) How to develop and then enrich “relational fluency” “I’ve learned that people will forget what you said, people will forget what you did, but…
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HBR’s 10 Must Reads: 2017 Various Contributors Harvard Business Review Press (November 2016) Here’s another year’s worth of management wisdom, all in one place. This is the latest volume in a series of anthologies of articles selected by the editors…
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The Good Struggle: Responsible Leadership in an Unforgiving World Joseph L. Badaracco Harvard Business Review Press (2013) How to “raise the odds of working successfully and responsibly in the exciting, uncertain, recombiant, market-driven world around us” I read this book…
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People First Leadership: How the Best Leaders Use Culture and Emotion to Drive Unprecedented Results Eduardo P. Braun McGraw Hill Education (October 2016) How and why a leader is anyone who wishes to change reality, transform it, and make it…
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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi McGraw Hill Education (2015) How content marketing can help to create or increase demand for whatever you then offer to a market that…
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The New Alpha: Join the Rising Movement of Influencers and Changemakers Who Are Redefining Leadership Danielle Harlan McGraw-Hill Education (September 2016) How and why New Alpha leaders focus on developing their competencies across three critical domains After completing their formal…
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Defining Moments: When Managers Must Choose Between Right and Right Joseph L. Badaracco Harvard Business Review Press (1997) How to make decisions that could – and probably will — reveal a manager’s basic values and, in some cases, those of…
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The Mosaic Principle: The Six Dimensions of a Remarkable Life and Career Nick Lovegrove PublicAffairs (November 2016) “Do I contradict myself? Very well then, I contradict myself. I am large. I contain multitudes.” Walt Whitman I was reminded of Whitman’s…
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Reorg: How to Get It Right Stephen Heidari-Robinson and Suzanne Heywood Harvard Business Review Press (November 2016) How to unlock latent value, especially in a rapidly changing competitive environment I recall reading somewhere that the TI-class supertanker ships must travel…
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