Book Reviews
Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal Geoffrey Colon AMACOM (August 2016) How business, human behavior, technology, and communications intersect, “and how they are shaped by the world…
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Lead and Disrupt: How to Solve the Innovator’s Dilemma Charles A. O’Reilly III and Michael L. Tushman Stanford Business Books/An Imprint of Stanford University Press (2016) “Why do successful firms find it so difficult to adapt in the face of…
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Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas Bernhard Schroeder AMACOM (October 2016) “Make everything as simple as possible but no simpler.” Albert Einstein In Creative Confidence: Unleashing the Creative Potential Within Us All, Tom Kelley…
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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight Claire Brooks KoganPage Publishers (August 2016) How and why Strategic Empathy® can enrich all human relationships At least since the bazaars in the ancient world, the basic purpose of marketing…
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Jobs to Be Done: A Roadmap for Customer-Centered Innovation Stephen Wunker, Jessica Whitman, and David Farber AMACOM (November 2016) Create breakthrough ideas from reimagining problems, not from an incrementally better solution to a well-understood challenge It was Clayton Christensen who…
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Why Simple Wins: Escape the Complexity Trap and Get to Work That Matters Lisa Bodell Bibliomotion (October 2016) How and why simplification can “dramatically improve results [whereas] complexity can accelerate a company’s death knell.” In all business operations, simplicity is…
Read MoreThe Agenda Mover: When Good Ideas Are Not Enough Samuel B. Bacharach Cornell University Press (August 2016) “Vision without execution is hallucination.” Thomas Edison As I began to read this book, I was again reminded of the fact that, for…
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Age of Discovery: Navigating the Risks and Rewards of Our New Renaissance Ian Goldin and Chris Kutarna St. Martin’s Press (May 2016) How and why “this new golden age will not simply arrive; we have to achieve it.” As you…
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Competing Against Luck: The Story of Innovation and Customer Choice Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan HarperBusiness/An imprint of HarperCollins (October 2016) How and why you really can create products and services that you know,…
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Writing Without Bullshit: Boost Your Career by Saying What You Mean Josh Bernoff HarperBusiness/An imprint of HarperCollins (September 2016) The power of Lean thinking and writing One of the greatest benefits of Lean principles is that they can help leaders…
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