Book Reviews
People First Leadership: How the Best Leaders Use Culture and Emotion to Drive Unprecedented Results Eduardo P. Braun McGraw Hill Education (October 2016) How and why a leader is anyone who wishes to change reality, transform it, and make it…
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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi McGraw Hill Education (2015) How content marketing can help to create or increase demand for whatever you then offer to a market that…
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The New Alpha: Join the Rising Movement of Influencers and Changemakers Who Are Redefining Leadership Danielle Harlan McGraw-Hill Education (September 2016) How and why New Alpha leaders focus on developing their competencies across three critical domains After completing their formal…
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Defining Moments: When Managers Must Choose Between Right and Right Joseph L. Badaracco Harvard Business Review Press (1997) How to make decisions that could – and probably will — reveal a manager’s basic values and, in some cases, those of…
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The Mosaic Principle: The Six Dimensions of a Remarkable Life and Career Nick Lovegrove PublicAffairs (November 2016) “Do I contradict myself? Very well then, I contradict myself. I am large. I contain multitudes.” Walt Whitman I was reminded of Whitman’s…
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Reorg: How to Get It Right Stephen Heidari-Robinson and Suzanne Heywood Harvard Business Review Press (November 2016) How to unlock latent value, especially in a rapidly changing competitive environment I recall reading somewhere that the TI-class supertanker ships must travel…
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Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal Geoffrey Colon AMACOM (August 2016) How business, human behavior, technology, and communications intersect, “and how they are shaped by the world…
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Lead and Disrupt: How to Solve the Innovator’s Dilemma Charles A. O’Reilly III and Michael L. Tushman Stanford Business Books/An Imprint of Stanford University Press (2016) “Why do successful firms find it so difficult to adapt in the face of…
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Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas Bernhard Schroeder AMACOM (October 2016) “Make everything as simple as possible but no simpler.” Albert Einstein In Creative Confidence: Unleashing the Creative Potential Within Us All, Tom Kelley…
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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight Claire Brooks KoganPage Publishers (August 2016) How and why Strategic Empathy® can enrich all human relationships At least since the bazaars in the ancient world, the basic purpose of marketing…
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