Book Reviews
Riding Shotgun: The Role of the COO Nathaniel Bennett and Stephen Miles Stanford University Press (January 2017) Why the COO is probably “the toughest job in a company” The is the updated edition of a book first published a decade…
Read MoreSense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously Jeff Gothelp and Josh Seiden Harvard Business Review Press (February 2017) Engage an organization in a two-way conversation with its market(s) and customers, integrated at all…
Read MoreMarketing 4.0 Moving from Traditional to Digital Philip Kotler with Hermawan Kartajaya and Iwan Setiawan John Wiley & Sons (Dec ember 2016) How “convergence marketing” can create or increase demand among those whose preferences must be accommodated I have read…
Read MoreReach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence Andy Molinsky Avery (January 2017) Here’s a book written for those whose comfort zone is in danger of becoming a mausoleum…
Read MoreThe Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker HarperBusiness (January 2017) How and why, “like every other discipline, effectiveness can be learned and must be earned” This is the 50th anniversary edition of…
Read MoreMission Control: How Nonprofits and Governments Can Focus, Achieve More, and Change the World Liana Downey Bibliomotion Media (2016) How to develop a powerful strategy that sharpens organizational focus on achieving more to change the world According to Liana Downey,…
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