John Wiley & Sons
George B. Bradt has a unique perspective on transformational leadership based on his combined senior line management and consulting experience. He progressed through sales, marketing and general management roles around the world at companies including Unilever, Procter & Gamble, Coca-Cola,…
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The New Leader’s 100-Day Action Plan: How to Take Charge, Build Your Team, and Get Immediate Results George B. Bradt, Jayme A. Check, and Jorge E. Pedraza John Wiley & Sons, Inc. (2009) “Finis origine pendet” (The end depends on…
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Launch: How to Quickly Propel Your Business Beyond the Competition Michael A. Stelzner John Wiley & Sons (2011) If your product, service, project, or business were a rocket…. Where to begin? Unlike Michael Stelzner’s previous book, Writing White Papers, this…
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Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage Scott Keller and Colin Price John Wiley & Sons (2011) How to achieve and then sustain both outstanding leadership and management throughout the given enterprise Scott Keller and Colin Price acknowledge…
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Brandt is an award-winning journalist who has been writing about science and technology for 25 years. He was a correspondent for BusinessWeek magazine for 14 years and editor-in-chief at Upside magazine for five years. He writes about entrepreneurs, Silicon Valley,…
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Surviving the Serengeti: 7 Skills To Master Business and Life Stefan Swanepoel John Wiley & Sons (2011) A parable for success that sometimes requires a perilous journey of self-discovery Fables may well be among the earliest forms of storytelling and…
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The Bully-Free Workplace: Stop Jerks, Weasels, and Snakes From Killing Your Organization Gary Namie and Ruth F. Namie John Wiley & Sons (2011) Tolerance of inappropriate behavior condones it. Over more years than I wish to specify, I have been…
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Mastering the Complex Sale: How to Compete and Win When the Stakes are High! (Newly Revised and Updated) Jeff Thull John Wiley & Sons (2004/2010) Note: The review below is of the first edition that Jeff Thull has since revised…
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Behind the Berkshire Hathaway Curtain: Lessons from Warren Buffett’s Top Business Leaders Ronald W. Chan John Wiley & Sons (2010) A chorus of eloquent voices that suggest “a sense of what life is, can be, or should be” Prior to…
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ROAR! Get Heard in the Sales and Marketing Jungle Kevin Daum with Daniel A. Turner John Wiley & Sons (2010) How to “break through all that noise and visual stimulation to get to the core of the customer” What we…
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