John Wiley & Sons
[What’s the Future of Business?]: Changing the Way Businesses Create Experiences Brian Solis John Wiley & Sons (2013) How to gain an understanding of the psychology of engagement between and among connected consumers First, an introduction to Brian Solis who…
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Converge: Transforming Business at the Intersection of Marketing and Technology Bob Lord and Ray Velez John Wiley & Sons (2013) “The villain throughout this book is the silo.” Increasingly and more extensively, successful brands are using technology to create memorable…
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The UnStoppables: Tapping Your Entrepreneurial Power Bill Schley John Wiley & Sons (2013) “We take good care of our people, they take good care of our customers, and our customers take good care of our shareholders.” Former chairman and CEO…
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Predictive Analytics: the Power to Predict Who Will Click, Buy, Lie, or Die Eric Siegel John Wiley & Sons (2013) The skills and tools needed to improve the accuracy of predictions of what will – and will not — happen…
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Here is a brief excerpt from an article co-authored by Roland Deiser and Sylvain Newton for The McKinsey Quarterly, published by McKinsey & Company, in which they explain how and why organizational social-media literacy is fast becoming a source of…
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Lee LeFever is the founder of Common Craft and author of The Art of Explanation – Making Your Ideas, Products and Services Easier to Understand. In 2007 he saw an opportunity to explain technology using short animated videos. Starting with…
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The AIG Story Maurice R. Greenberg and Lawrence Cunningham John Wiley & Sons (2013) A “story” whose complexity defies pure objectivity but one that comes about as close as one could to explaining what happened Although two co-authors are identified,…
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The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand Lee LeFever John Wiley & Sons (2013) A brilliant explanation of how to explain more successfully so that you as well as others really “get it” Exposition…
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As we all know, organizational social-media literacy is fast becoming a source of competitive advantage. Here is a brief excerpt from an article co-authored by Roland Deiser and Sylvain Newton for The McKinsey Quarterly, published by McKinsey & Company. In it, they help their readers to learn, through…
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9 Qualities of Truly Confident People
Here is an excerpt from an article written by Dharmesh Shah and featured by LinkedIn. He is co-founder and CTO of HubSpot. HubSpot provides inbound marketing software that helps businesses attract, convert and engage customers on the web. The company,…
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