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As globalization initiatives continue to increase in both scope and number, there is a corresponding increase of importance of business networks of relationships with suppliers, customers, strategic allies, government officials and their agencies, etc. Philip Lay and Geoffrey Moore are…
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Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. Best practices are alluring. If other companies have already determined the best…
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Marty Neumeier New Riders, Second Edition (2005) How to Become a “Brand Gap Guru” This is an expanded edition of a book first published in 2003. In…
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Here is an article written by Jeff Haden for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * * …
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Here is the latest post by Joseph A. Maciariello featured in the Joe’s Journal series at the Drucker Exchange (Dx) sponsored by the Drucker Institute. The Drucker Exchange (the Dx) is a platform for bettering society through effective management and…
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindstrom Crown Business (2011) What the most effective marketers know about consumers, how they know it, and why consumers should be concerned Others have shared their…
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Once again and to its great credit, The McKinsey Quarterly, published by McKinsey and Company, has created online access the Top Ten articles for third quarter (2011) as selected by its readers. In case you missed them, you can…
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Here is an excerpt from a recent article written by Jason Gay for the Wall Street Journal. It it, Gay shares his thoughts about one of the greatest baseball players ever…who also happens to be one of the most humble…
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Zag: The Number One Strategy of High-Performance Brands Marty Neumeier Peachpit Press (2006) How to “zag” when everyone else “zigs” In a previous book, The Brand Gap, Marty Neumeier explains how companies can bridge the gap between business strategy and…
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Crossing the Chasm : A book review by Bob Morris
Crossing the Chasm Geoffrey A. Moore Harper Business (1991) In my opinion, Crossing the Chasm (1991) and Inside the Tornado (1995) are most valuable when read in combination. In fact, I strongly recommend that they be read at least once…
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