Posts

Thomas Kelley: An interview by Bob Morris

June 28, 2011

Kelley is general manager of IDEO, the widely admired design and development firm that brought us the Apple mouse, Polaroid’s I-Zone instant camera, the Palm V, and hundreds of other cutting edge products and services. He’s also written two outstanding…

Read More

3 Tips for Leading People Older Than You

June 28, 2011

  Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. Seniority no longer reigns in today’s organizations. In fact, it’s not uncommon…

Read More

DRiVE: A book review by Bob Morris

June 27, 2011

DRiVE: The Surprising Truth About What Motivates Us Dan Pink Riverhead Press/Penguin Group (2009) Note: I recently re-read this book and admire it even more now than I did two years ago when it was published. The power of Motivation…

Read More

Faster Cheaper Better: A book review by Bob Morris

June 27, 2011

Faster Cheaper Better: The 9 Levers for Transforming How Work Gets Done Michael Hammer and Lisa Hershman Crown Business (2010)   How to create a more logical and more efficient network of processes for getting work done Michael Hammer’s death…

Read More

Can a recognition-reward program help to achieve a decisive competitive advantage?

June 27, 2011

You bet! Consider the fact that a recent survey conducted by the O. C. Tanner Company indicates that 74% of leaders worldwide still don’t practice recognition with their employees. There are significant differences between formal recognition that is institutional and…

Read More

SuperCorp: A book review by Bob Morris

June 27, 2011

SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good Rosabeth Moss Kanter Crown Business (2009) A brilliant analysis of companies at the forefront of social purpose and profitable enterprise In recent years, Rosabeth Moss Kanter has written several…

Read More

Confidence: A book review by Bob Morris

June 27, 2011

Confidence: How Winning Streaks and Losing Streaks Begin and End Rosabeth Moss Kanter Crown Business (2004) Locating the “stones” under the water This brilliant book’s subtitle is accurate but does not fully indicate the nature and extent of what Kanter…

Read More

Buyology: A book review by Bob Morris

June 27, 2011

Buyology: Truth and Lies About Why We Buy Martin Lindstrom Crown Business (2008) Preliminary Conclusions About Neuromarketing As Martin Lindstrom explains in the Introduction, he set out to understand “what’s going on in our brains that makes us chose one…

Read More

Brand Sense: A book review by Bob Morris

June 27, 2011

In Brand Sense: Sensory Secrets Behind the Stuff We Buy, Martin Lindstrom notes that “the effects of sensory branding are astounding. Yes, it’s possible to create a truly spectacular commercial or an advertising jingle you can’t get out of your…

Read More

How to create “a passionate love affair between a consumer and a brand.”

June 27, 2011

I have just read the revised and updated edition of Martin Lindstrom’s Brand Sense: Sensory Secrets Behind the Stuff We Buy, first published by Free Press in 2005. He has since published Buyology: Truth and Lies About Why We Buy.…

Read More