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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers Mark Ingwer Palgrave Macmillan (2012) How and why emotions and resulting behaviors are the foundation for satisfying complex psychological needs I was curious to know when someone would combine insights from several quite different concepts…
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Value: The Four Cornerstones of Corporate Finance Tim Koller, Richard Dobbs, and Bill Huyett John Wiley & Sons (2011) How executives can make much better decisions – “even as markets, economies, and industries change around them” All organizations need a solid foundation on which their executives…
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Here is an excerpt from an article written by Justin Fox for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * …
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Here is a brief article featured by Talent Management magazine. It summarizes a few key points from on-going research conducted by Employee Engagement Consortium. To check out all the resources and sign up for a free subscription to the TM and/or Chief Learning Officer magazines published by MedfiaTec,…
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Here is a brief excerpt from an article written by Mike Marker and featured at the Organizational Excellence Journal‘s website. In it, he suggests “nine simple ways to positively affect engagement.” To read the complete article, check out others, learn more about…
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Here is a brief excerpt from an interview of Amgen CEO, Kevin Sharer, during which the biotech giant’s chief executive describes the epiphany that made him a better listener and explains why listening is a survival skill for leaders and organizations. What…
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Just Start: Take Action, Embrace Uncertainty, and Create the Future Leonard A. Schlesinger and Charles F. Kiefer with Paul B. Brown Harvard Business Review Press (2012) Why and how serial entrepreneurs thrive best in uncertain environments…and what lessons can be learned…
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Here is a brief excerpt from an article written by Tom Vanderbilt and featured in The New Yorker magazine To read the complete article, please click here. * * * In 1929, the readers of theManchester Guardian were asked to…
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Here is a brief excerpt from an article written by Michelle Hernandez and featured online at the Deloitte website. * * * Still trying to determine your company’s approach to digital? If so, this infographic is for…
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Stop Blabbing About Innovation and Start Actually Doing It
Here is an excerpt from an excellent article written by Aaron Shapiro and featured online at the Fast Company magazine website. To read the complete article, check out other resources, and obtain deep-discount subscription information, please click here. * * *…
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