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Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Joseph Jimenez, C.E.O. of Novartis,…
Read MoreDemand: Creating What People Love Before They Know They wWant It Adrian J. Slywotzky with Karl Weber Crown Business (2011) How to create a demand-creating culture Many books published in recent years offer excellent advice on how to create and…
Read MoreIn 1904, Amadeo Giannini founded the Bank of Italy in San Francisco to provide personal as well as professional services to those such as recent immigrants who had been denied service from other banks. When the 1906 earthquake struck, Giannini…
Read MoreCollins is a student of enduring great companies — how they grow, how they attain superior performance, and how good companies can become great companies. Having invested more than a decade of research into the topic, Jim has co-authored four…
Read MoreRarely do I re-read a business book but recently made an exception with Jim Collins’ How the Mighty Fall because I wanted to correlate his five-stage process of decline with what Richard Tedlow has to say about once-great companies whose…
Read MoreThe Lords of Strategy: The Secret Intellectual History of the New Corporate World Walter Kiechel III Harvard Business Press (2010) A unique aristocracy of iconoclasts Kiechel suggests that understanding what he calls the “strategy revolution” requires getting beyond three common…
Read MoreRe-Think: A Business Manifesto for Cutting Costs and Boosting Innovation Ric Merrifield Financial Times Press/The Pearson Group (2009) If you cannot identify the “what” that is truly valuable, “how” is irrelevant. As I began to read this book, I was…
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4 Biggest Lies About Social Media
Here is an article written by Penelope Trunk for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * * …
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