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Harry Beckwith has advised countless Fortune 100 companies, including Target, Wells Fargo, and IBM, and won the American Marketing Association’s highest award. His published works include Selling the Invisible (1997), What Clients Love (2003), You, Inc. co-authored with Christine Clifford…
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Ignore Everybody: and 39 Other Keys to Creativity Hugh MacLeod Portfolio/Penguin (2009) As I began to read this book, I recalled a situation years ago in which a little girl (probably seven or eight years old) announced that her foot…
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I am grateful to Danny Stern and his associates for the material that follows. * * * “Entrepreneurship” is derived from the French word meaning “the act of undertaking an endeavor” and it represents many things to many people. But…
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Unthinking: The Surprising Forces Behind What We Buy Harry Beckwith Business Plus/Hatchette Book Group (2011) In this, his latest of five bestselling books, Harry Beckwith shares a number of especially valuable insights. His objective is to share with his reader…
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Here is an article written by Steve Tobak for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * …
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Here is an article written by Melissa J. Anderson (New York City) for The Glass Hammer (January 19, 2011), an online community designed for women executives in financial services, law and business. “Visit us daily to discover issues that matter,…
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In his 2004 book The Paradox of Choice, Barry Schwartz tackles one of the great mysteries of modern life: Why is it that societies of great abundance — where individuals are offered more freedom and choice (personal, professional, material) than ever…
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Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top Nicholas A.C. Read and Stephen J. Bistritz McGraw-Hill (2010) Although Nicholas A.C. Read and Stephen J. Bistritz claim that the approaches they recommend…
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Here is an article featured by the Drucker Exchange, sponsored by The Drucker Institute. To check out the wealth of free resources and sign up for the DX newsletter, please click here. * * * Of all the news making headlines…
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How Can Teachers Develop Students’ Motivation — and Success?
Here is an excerpt from an interview of Carol Dweck by Gary Hopkins, editir-in-chief of Education World magazine. To read the complete interview, please click here. * * * What can teachers do to help develop students who will face challenges…
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