Interviews

Fabian Geyrhalter on why only a few brands are cherished and most aren’t: An interview by Bob Morris

March 17, 2018

Fabian Geyrhalter is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. Geyrhalter is also a columnist for Inc. and Forbes, and he has been published by the…

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Michael Gale on the “digital helix”: An interview by Bob Morris

February 25, 2018

Michael Gale founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry’s primary data toolsets for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments. The company…

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Anne Bahr Thompson on the power of “brand citizenship”: An interview by Bob Morris

January 19, 2018

Anne Bahr Thompson has been inspiring business leaders to use their brands as a motivating force for change for many years. At the start of the Millennium, she began to identify how people’s connections to companies were turning upside down, before…

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Paris Interview: Part 2 of an interview by Bob Morris

December 10, 2017

Joseph F. Paris Jr. is a thought leader on the subject of operational excellence, a prolific writer, and a sought-after speaker around the world. Although he is an expert in the more granular facets of the discipline, he places a special emphasis on the keystone…

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Joseph Paris on State of Readiness: Part 1 of an interview by Bob Morris 

December 4, 2017

Joseph F. Paris Jr. is a thought leader on the subject of operational excellence, a prolific writer, and a sought-after speaker around the world. Although he is an expert in the more granular facets of the discipline, he places a special emphasis on the keystone…

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Jennifer Riel and Roger Martin on integrative thinking: Part 2 of an interview by Bob Morris

December 3, 2017

Jennifer Riel is an adjunct professor at the Rotman School of Management, University of Toronto, specializing in creative problem solving. Her focus is on helping everyone, from undergraduate students to business executives, to create better choices, more of the time.…

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Jennifer Riel and Roger Martin on integrative thinking: Part 1 of an interview by Bob Morris

November 26, 2017

Jennifer Riel is an adjunct professor at the Rotman School of Management, University of Toronto, specializing in creative problem solving. Her focus is on helping everyone, from undergraduate students to business executives, to create better choices, more of the time. She is the co-author of Creating…

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Esther Choy on the Power of Storytelling: Part 2 of an interview by Bob Morris

October 4, 2017

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities. Through the mastery of simple but potent techniques, clients become more engaging and persuasive. Their messages resonate. Success ensues. Her…

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Esther Choy on the Power of Storytelling: Part 1 of an interview by Bob Morris

September 27, 2017

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities. Through the mastery of simple but potent techniques, clients become more engaging and persuasive. Their messages resonate. Success ensues. Her…

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David Harder on employee engagement: Part 2 of an interview by Bob Morris

September 24, 2017

In 1990, David Harder founded Inspired Work, dedicated to helping individuals transform their relationship to work. Today, Inspired Work has over 43,000 graduates from all walks of life. Harder has served as a change agent in a wide variety of…

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