Commentaries
Decades ago, I read Ogilvy on Advertising and then more recently Ken Roman’s biography, The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. I highly recommend both. Here are ten memorable Ogilvy quotations that are relevant…
Read MoreHere is an excerpt from an article by Peep Laja featured by the Conversion XL website. To read the complete article, please click here. * * * You want to be persuasive. The power to influence people to get what you want…
Read MoreHere is an article from The McKinsey Quarterly, published by McKinsey & Company and written by Yuval Atsmon, Peter Child, Richard Dobbs, and Laxman Narasimhan, in which they explazin how and why annual consumption in emerging markets will rise to…
Read MoreHere is an excerpt from an article written by Whitney Johnson for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please…
Read MoreHere is a brief excerpt from an article written by Andrew McAfee and Erik Brynjolfss for the Harvard Business Review. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email…
Read MoreHere’s the latest head’s up from APQC (American Productivity & Quality Center) with a generous offer to download a very important article. * * * The goal: To improve performance at all levels and in all areas…
Read More“A room without books is like a body without a soul.” Marcus Tullius Cicero “So many books, so little time.” Frank Zappa “Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.” Groucho Marx…
Read MoreHere is an article written two years ago by “Tyler” for seohosting.com. To read the complete article, click here. * * * As Alice Schroeder explains at the end of her book, The Snowball: Warren Buffett and the…
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A New Game Plan for Planning 2013
Here is an excerpt from a recent blog post by Andrea Kates in which she explains why the SWOT analysis (of Strengths, Weaknesses/Limitations, Opportunities, and Threats) is inadequate to the challenges that await in 2013 and beyond. To read the…
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