Book Reviews
Innovate the Pixar Way: Business Lessons from the World’s Most Creative Playground Bill Capodagli and Lynn Jackson McGraw-Hill (2010) Those who are interested in this book probably include those whose primary objective is to understand how to (a) establish an…
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Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution Geoffrey A. Moore Portfolio/Penguin Group (2005) Those who have read one or more of Moore’s previous books (notably Inside the Tornado, Crossing the Chasm, and Living on…
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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets Geoffrey A. Moore HarperBusiness (1995) Moore’s use of the “tornado” metaphor correctly suggests that turbulence of unprecedented magnitude has occurred within the global marketplace that the Internet and (especially)…
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Marty Neumeier New Riders, Second Edition (2005) How to Become a “Brand Gap Guru” This is an expanded edition of a book first published in 2003. In…
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindstrom Crown Business (2011) What the most effective marketers know about consumers, how they know it, and why consumers should be concerned Others have shared their…
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Zag: The Number One Strategy of High-Performance Brands Marty Neumeier Peachpit Press (2006) How to “zag” when everyone else “zigs” In a previous book, The Brand Gap, Marty Neumeier explains how companies can bridge the gap between business strategy and…
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The Designful Company: How to build a culture of nonstop innovation Marty Neumeier Peachpit Press/New Riders (2008) Neumeier addresses the challenge of organizing a company for agility by developing a “designful mind”: that is, a perspective that enables decision-makers to…
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Giving Voice to Values: How to Speak Your Mind When You Know What’s Right Mary C. Gentile Yale University Press; First Edition edition (August 24, 2010) How to express your values more eloquently and act upon them more effectively As…
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Total Leadership: Be a Better Leader, Have a Richer Life Stewart D. Friedman Harvard Business School Press (2008) Friedman recommends a four-step process of exploration and discovery of the relative importance in each of four domains in life (i.e. work,…
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Getting Change Right: How Leaders Transform Organizations from the Inside Out Seth Kahan Jossey-Bass/A Wiley Imprint (2010) One of this book’s greatest strengths is Seth Kahan’s unique ability to focus on the most important “whats” of change initiatives and then…
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