Book Reviews
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers Tim Halloran Jossey-Bass/A Wiley Brand (2014) How to identify the right customer with whom to engage in a relationship, then sustain it to mutual benefit We have learned a…
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Do More Great Work: Stop the Busywork. Start the Work That Matters. Michael Bungay Stanier Workman Publishing (2010) All in one volume: A workbook, operations manual, supercharger, compass, mirror…and built-in/shock-proof crap detector I read this book when it was first…
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Clio among the Muses: Essays on History and the Humanities Peter Charles Hoffer NYU Press (2013) How and why “history stands, and should stand, at the center of our quest for a truly humane spirit” The title refers to Clio…
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Knowledge and Power: The Information Theory of Capitalism and How It Is Revolutionizing our World George Gilder Regnery Publishing Company/An Eagle Imprint (2013) Why “the ultimate strengths and crucial weaknesses of both capitalism and democracy are their relevance on individual…
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HBR Guide to Managing Stress at Work Various Contributors Harvard Business Review Press (2014) In fact, this material can help almost anyone manage stress almost anywhere This is one of the volumes in a series of anthologies of articles that…
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The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs & Boost Profits Zeynep Ton New Harvest/Amazon Publishing and Houghton Mifflin Harcourt (2014) The best strategy to achieve business success? It’s really so simple…and, yes, so…
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Smarter: The New Science of Building Brain Power Dan Hurley Hudson Street Press/The Penguin Group (2013) How and why revelations from recent research in neuroscience help us to be smarter about becoming smarter With rare exception, the best works of…
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Orbit-Shifting Innovation: The Dynamics of Ideas that Create History Rajiv Narang and Devika Devaiah KoganPage (2014) A brilliant explanation of what orbit-shifting innovation is and how to make it happen An orbit-shifting innovation is among the most disruptive. As Rajiv…
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Quick and Nimble: Lessons from Leading CEOs on How to Create a Culture of Innovation Adam Bryant Times Books/Henry Holt & Company (2014) “The race is not always to the swift, nor the battle to the strong, but that’s the…
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Divine Fury: A History of Genius Darrin McMahon Basic Books (2014) A brilliant analysis of “the emergence of the genius as a figure of extraordinary privilege and power” Before reading this book for the first time, I checked out the…
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