Book Reviews
On Conan Doyle: Or, The Whole Art of Storytelling Michael Dirda Princeton University Press (2012) Welcome to “a romantic chamber of the heart, in a nostalgic country of the mind, where it is always 1895” Years ago while at work…
Read MoreWhat’s the Future of Business? (WTF): Changing the Way Businesses Create Experiences Brian Solis John Wiley & Sons (2013) How to gain an understanding of the psychology of engagement between and among connected consumers First, an introduction to Brian Solis…
Read MoreDrucker on Leadership: New Lessons from the Father of Modern Management William A. Cohen Jossey-Bass/A Wiley Imprint (2009) Invaluable reminiscences as well as revelations Those who have read William Cohen’s previously published memoir, A Class with Drucker, already know that…
Read MoreMarketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever Jeff Fromm and Christie Garton AMACOM (2013) Why Millennials are probably the most powerful segment of buyers and influencers There are three ways to define the term…
Read MoreThe Buoyant Leader: A Leadership Course for the Rising Star (Kindle Edition) Kevin Allen Bibliomotion, Inc. (2013) “Champions get up when they can’t.” Jack Dempsey As I began to read Kevin Allen’s latest book, I was reminded of the admonition,…
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