Book Reviews
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn Jossey-Bass/A Wiley Imprint (2014) How and why your brand “is the experience that is actually delivered and communicated through everything you do”…
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Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan Francesca Gino Harvard Business Review Press (2013) A brilliant analysis of how we make decisions and why some decisions can be inconsistent with our original As…
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Talk is (Not!) Cheap: The Art of Conversation Leadership Jim McCann New Harvest/Houghton Mifflin Harcourt (2014) A personal and practical discussion of basic communication objectives, strategies, and tactics As I began to read this book, I was again reminded of…
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The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups Chunka Mui and Paul Carroll Cornerloft Press (2013) How your organization can get its share of $36 trillion of “reimagination” As I began to read this book, I was again…
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Ditch the Pitch: The Art of Improvised Persuasion Steve Yastrow SelectBooks (2014) Salesmanship “on the other side of complexity” Steve Yastrow has become convinced – and I agree – that the most effective communications are those that do NOT seem…
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What Works for Women at Work: Four Patterns Working Women Need to Know Joan Williams and Rachel Dempsey New York University Press (2014) How and why what works best for women at work will work for men as well. In…
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Ready to Be a Thought Leader? How to Increase Your Influence, Impact, and Success Denise Brosseau Jossey-Bass/A Wiley Brand (2013) If you have ideas that are of value to others, you are a thought leader. Throughout history, there have been…
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Left Brain, Right Stuff: How Leaders Make Winning Decisions Phil Rosenzweig PublicAffairs (2014) Why understanding the decision making process as well as the roles of action and analysis “can improve the odds of success” As I began to read this…
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Idea to Invention: What You Need to Know to Cash In On Your Inspiration Patricia Nolan-Brown AMACOM (2014) “Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” Howard…
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Power Relationships: 26 Irrefutable Laws for Building Extraordinary Relationships Andrew Sobel and Jerold Panas John S. Wiley & Sons (2014) Two questions: “How healthy are your relationships?” and “What does that reveal about you?” I have read and reviewed two…
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