Book Reviews
Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever Jeff Fromm and Christie Garton AMACOM (2013) Why Millennials are probably the most powerful segment of buyers and influencers There are three ways to define the term…
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The Buoyant Leader: A Leadership Course for the Rising Star (Kindle Edition) Kevin Allen Bibliomotion, Inc. (2013) “Champions get up when they can’t.” Jack Dempsey As I began to read Kevin Allen’s latest book, I was reminded of the admonition,…
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Contagious: Why Things Catch On Jonah Berger Simon & Schuster (2013) “What causes certain products, ideas, and behaviors to be talked about more?” That’s what this book is all about…and much more. According to Berger, “The first issue with all…
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Bunker Hill: A City, a Siege, a Revolution Nathaniel Philbrick Viking/Penguin, an imprint of Penguin Random House (2013) “In the end, the city of Boston is the true hero of this story.” The historical details are by now well-known but many…
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Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value Daniel Isenberg Harvard Business Review Press (2013) A brilliant analysis of entrepreneurship as “the contrarian perception, creation, and capture of extraordinary value” Let’s say that a Mount Rushmore…
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Craving: Why We Can’t Seem to Get Enough Omar Manejwala, M.D. Hazelden® (2013) “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle Other reviewers have addressed most of Omar Manejwala’s points while sharing…
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Bunker Hill: A City, a Siege, a Revolution Nathaniel Philbrick Viking/The Penguin Group (2013) “In the end, the city of Boston is the true hero of this story.” The historical details are by now well-known but many people do not…
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[What’s the Future of Business?]: Changing the Way Businesses Create Experiences Brian Solis John Wiley & Sons (2013) How to gain an understanding of the psychology of engagement between and among connected consumers First, an introduction to Brian Solis who…
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Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. * * * Messages matter more to people when they’re relatable on a…
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Adapt: Why Success Always Starts with Failure Tim Harford Farrar, Straus and Giroux (2011) Natural selection and the creative process After reading and then re-reading this book, I remain unconvinced that success always begins with failure but agree with Tim Harford…
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