Book Reviews

Inside Larry and Sergey’s Brain: A book review by Bob Morris

July 17, 2011

Inside Larry and Sergey’s Brain Richard L. Brandt Portfolio/The Penguin Group (2009) When discussing Google’s supernetwork and its significance (and potential vulnerability) as a competitive advantage, Brandt observes, “Anyone who uses an application from Google is tapping into this incredible…

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Borrowing Brilliance: A book review by Bob Morris

July 17, 2011

Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others David Kord Murray Gotham Books/The Penguin Group (2009) A rigorous and comprehensive analysis of the evolution of a creative idea Others have their own reasons…

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Writing White Papers: A book review by Bob Morris

July 16, 2011

Writing White Papers: How to Capture Readers and Keep Them Engaged Michael A. Stelzner WhitePaperSource Publishing (2006) How to provide valuable information, not just another obvious “infomercial” For those who are interested in understanding the potential value of white papers…

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Surviving the Serengeti: A book review by Bob Morris

July 16, 2011

Surviving the Serengeti: 7 Skills To Master Business and Life Stefan Swanepoel John Wiley & Sons (2011) A parable for success that sometimes requires a perilous journey of self-discovery Fables may well be among the earliest forms of storytelling and…

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Workforce of One: A book review by Bob Morris

July 14, 2011

Workforce of One: Revolutionizing Talent Management Through Customization Susan M. Cantrell and David Smith Harvard Business Press (2010) According to Susan M. Cantrell and David Smith, the single most important factor contributing to superior business results is how supported employees…

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Manager Redefined: A book review by Bob Morris

July 14, 2011

Manager Redefined: The Competitive Advantage in the Middle of Your Organization Thomas O. Davenport and Stephen D. Harding Jossey-Bass (2010) A brilliant exploration of neglected opportunities in the management “ecotone” In Thomas O. Davenport’s latest book, co-authored with Stephen D.…

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SNAP Selling: A book review by Bob Morris

July 14, 2011

SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers Jill Konrath Potfolio/Penguin Group (2010) Forward to the new “basics “ In her previous book, Selling to Big Companies, Jill Konrath introduced a number of core principles…

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Selling to Big Companies: A book review by Bob Morris

July 14, 2011

Selling to Big Companies Jill Konrath Kaplan Publishing (2005) Actually, her advice applies to almost every sales situation Frankly, I began to read this book with some skepticism because I had already read dozens (hundreds?) of books about sales –…

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Leadership Lessons from the Military

July 13, 2011

Previously, I posted excerpts from articles that comprise a series sponsored by Harvard Business Review. Now, all of the articles plus other material have been published both in a single volume and as a PDF. The complete collection is for…

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Wired and Dangerous: A book review by Bob Morris

July 13, 2011

Wired and Dangerous: How Your Customers Have Changed and What to Do About It Chip R. Bell and John R. Patterson Berrett-Koehler Publishers (2011) A comprehensive road map for the new landscape of customer relationships After carefully identifying the “what”…

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