Book Reviews
Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing Shane Atchison and Jason Burby McGraw-Hill (2015) How and why brilliant ideas well-executed in “the conditions that allow magic to happen” can achieve business objectives Those who…
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Chess Not Checkers: Elevate Your Leadership Game Mark Miller Berrett-Koehler Publishers, Inc. (2015) Beware of Whack-a-Mole leadership and management I have read and reviewed all of Mark Miller’s previous books, including Great Leaders Grow and The Secret (both in collaboration…
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Be Your Customer’s Hero: Real-World Tips & Techniques for the Service Front Lines Adam Toporek AMACOM (2015) How to Create the Ultimate Customer Relationship I am amazed, frankly, that customer service today is worse than at any prior time I…
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The Road to Character David Brooks Random House (2015) Here is a thoughtful and heartfelt affirmation of a “moral ecology” that can help all of us to cultivate stronger character I have read and then reviewed most of David Brooks’…
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Simple Rules: How to Thrive in a Complex World Donald N. Sull and Kathleen M. Eisenhardt Houghton Mifflin Harcourt (2015) How and why simple rules help to accelerate personal growth and executive development First, I want to share two of…
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The Power of Thanks: How Social Recognition Empowers Employees and Creates a Best Place to Work Eric Mosley and Derek Irvine McGraw-Hill Education (2015) How and why effective social recognition will help to accelerate personal growth and professional development Major…
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Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It Dorie Clark Portfolio/The Penguin Group Here’s a practical game plan for breakthrough personal growth and professional development Frankly, Stand Out will probably be of little (if…
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Washington’s Circle: The Creation of the President David S. Heidler and Jeanne T. Heidler Random House (March 2015) How and why the creation of a new nation and of the leader it would need were not only related but interdependent.…
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The Four Intelligences of the Business Mind: How to Rewire Your Brain and Your Business for Success Valeh Nazemoff with Erik Hille CA Press (23014) Four areas in which business leaders need to declutter, simplify, collaborate, communicate, and strategize better…
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Getting There: A Book of Mentors Gillian Zoe Segal Abrams Books (April 2015) “When you remember what you love, you will remember who you are [and then] you can do anything.” Cathy Guisewite I checked the etymology of the word…
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