Book Reviews
Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas Bernhard Schroeder AMACOM (October 2016) “Make everything as simple as possible but no simpler.” Albert Einstein In Creative Confidence: Unleashing the Creative Potential Within Us All, Tom Kelley…
Read MoreMarketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight Claire Brooks KoganPage Publishers (August 2016) How and why Strategic Empathy® can enrich all human relationships At least since the bazaars in the ancient world, the basic purpose of marketing…
Read MoreJobs to Be Done: A Roadmap for Customer-Centered Innovation Stephen Wunker, Jessica Whitman, and David Farber AMACOM (November 2016) Create breakthrough ideas from reimagining problems, not from an incrementally better solution to a well-understood challenge It was Clayton Christensen who…
Read MoreWhy Simple Wins: Escape the Complexity Trap and Get to Work That Matters Lisa Bodell Bibliomotion (October 2016) How and why simplification can “dramatically improve results [whereas] complexity can accelerate a company’s death knell.” In all business operations, simplicity is…
Read MoreThe Agenda Mover: When Good Ideas Are Not Enough Samuel B. Bacharach Cornell University Press (August 2016) “Vision without execution is hallucination.” Thomas Edison As I began to read this book, I was again reminded of the fact that, for…
Read MoreAge of Discovery: Navigating the Risks and Rewards of Our New Renaissance Ian Goldin and Chris Kutarna St. Martin’s Press (May 2016) How and why “this new golden age will not simply arrive; we have to achieve it.” As you…
Read MoreThe Thoughtful Leader: A Model of Integrative Leadership Jim Fisher Rotman/University of Toronto Press (July 2016) How and why integrative thinking is the foundation of great leadership Obviously, leaders have a great deal to think about before making decisions with…
Read MoreSimply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways Bill Taylor Portfolio/The Penguin Group (September 2016) How and why “the thrill of breakthrough creativity and breakaway performance” belongs to all who can reimagine what they do and how…
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