Book Reviews
Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously Jeff Gothelp and Josh Seiden Harvard Business Review Press (February 2017) Engage an organization in a two-way conversation with its market(s) and customers, integrated at all…
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Marketing 4.0 Moving from Traditional to Digital Philip Kotler with Hermawan Kartajaya and Iwan Setiawan John Wiley & Sons (Dec ember 2016) How “convergence marketing” can create or increase demand among those whose preferences must be accommodated I have read…
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Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence Andy Molinsky Avery (January 2017) Here’s a book written for those whose comfort zone is in danger of becoming a mausoleum…
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The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker HarperBusiness (January 2017) How and why, “like every other discipline, effectiveness can be learned and must be earned” This is the 50th anniversary edition of…
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The Power of Positive Destruction: How to Turn a Business Idea Into a Revolution Seth Merrin John Wiley & Sons (2016) How to break things down to make them better and “improve the lives of all who benefit from those…
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Accelerating Performance: How Organizations Can Mobilize, Execute, and Transform with Agility Colin Price and Sharon Toye John Wiley & Sons (January 2017) How and why individuals as well as organizations make progress happen, despite their many flaws Much has been…
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Mission Control: How Nonprofits and Governments Can Focus, Achieve More, and Change the World Liana Downey Bibliomotion Media (2016) How to develop a powerful strategy that sharpens organizational focus on achieving more to change the world According to Liana Downey,…
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The Peter F. Drucker Reader: Selected Articles from the Father of Modern Management Thinking Harvard Business Review Editors Harvard Business Review Press (January 2017) Here’s the most important question that every executive must ask: “What must be done?” In my…
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Spark: How to Lead Yourself and Others to Greater Success Angie Morgan, Courtney Lynch, and Sean Lynch Houghton Mifflin Harcourt (January 2017) Without ignition, nothing happens and nothing gets done To what does the title of this book refer? Its…
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The New York Times Book of Science: More than 150 Years of Groundbreaking Scientific Coverage David Corcoran, Editor Sterling Publishing Group (2015) How “progress in science extends the reach of certainty into precisely articulated realms of uncertainty” In the Foreword,…
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