Book Reviews
Experiential Marketing: Secrets, Strategies, and Success Stories from the World’s Greatest Brands Kerry Smith and Dan Hanover John Wiley & Sons (April 2016) The psychology of customer engagement in memorable purchase experiences Until I read Bernd Schmitt’s classic, Experiential Marketing:…
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Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking Matthew E. May McGraw-Hill Education (May 2016) How and why “seven flaws of thinking” prevent you from understanding yourself and the world in which you live and work I…
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Cross-Border Mergers and Acquisitions Scott C. Whitaker John Wiley & Sons (April 2016) “The most important thing in communication is hearing what isn’t said.” Peter Drucker I cannot recall a prior time when the global marketplace was more volatile, more…
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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Jake Knapp with John Zeratsky and Braden Kowitz Simon & Schuster (March 2016) Here is a unique methodology “to solve big problems, test new ideas, get…
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The Purpose Effect: Building Meaning in Yourself, Your Role and Your Organization Dan Pontefract Elevate Publishing (May 2016) Faber est suae quisque fortunae Those who have read Dan Pontefract’s previous book, Flat Army: Creating a Connected and Engaged Organization, already…
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TED Talks: The Official TED Guide to Public Speaking Chris Anderson Houghton Mifflin Harcourt (May 2016) How to take “something you really care about and rebuild it inside the minds” of those with whom you share it I cannot think…
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The Industries of the Future Alec Ross Simon & Schuster (2016) A rigorous and revealing exploration of the industries that will drive the next 20 years of change to our economies and societies As I read the Introduction to Alec…
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Fascinate: How to Make Your Brand Impossible to Resist, Revised and Updated Edition Sally Hogshead HarperBusiness/An Imprint of HarperCollins (April 2016) How creating a brand with one or more of seven advantages can help to create or increase and then…
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Enabling Collaboration: Achieving Success Through Strategic Alliances and Partnerships Martin Echavarria LID Publishing (2015) “If you want to go fast, go alone. If you want to go far, go together.” African proverb I agree with Martin Echavarria: “Clearly the age…
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HBR Guide to Building Your Business Case Raymond Sheen with Amy Gallo Harvard Business Review Press (2015) Here is a five-step process to prepare and then deliver a “killer” presentation Most of the volumes in the “HBR Guide to” series…
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