Month: June 2011
Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith Business Plus (1997) This is one of the few books I have read that focuses almost entirely on the marketing and sales of services that are, paradoxically, both “invisible”…
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The Outside-In Corporation: How to Build a Customer-centric Organization for Breakthrough Results Barbara Bund McGraw-Hill (2005) Do not be misled by the reference to “corporation” in the title. What Barbara Bund provides in this book can be of substantial value…
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Ultimate Guide to Google AdWords: How To Access 100 Million People in 10 Minutes, 2nd Edition Perry Marshall and Bryan Todd Entrepreneur Press (2010) How to pursue business opportunities available at “THE benchmark for advertisers and information providers” Although this…
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Here is a recent post by Josh Linkner at his website. He is the author of the New York Times bestseller, Disciplined Dreaming, and committed to helping everyone he can to become more creative, more productive, and more personally fulfilled.…
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Actually, I think these are ten YouTube videos that anyone should watch who has an interest in the business world. Here is an excerpt from an article featured by Inc.com that provides the introduction to the first of ten YouTube videos…
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Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Amy Gutmann, president of the…
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Open Innovation: The New Imperative for Creating and Profiting from Technology Henry Chesbrough Harvard Business Press (2003) A “new vision” of the innovation process In preparation for my second interview of Henry Chesbrough, I recently re-read his Open Business Models…
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Here is an excerpt from an interview of Henry Chesbrough by Rob Norton. It is the latest in The Thought Leader Interview Series featured by strategy+business magazine, published by Booz & Company. To read the complete interview, please click here. [Photograph…
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The Innovator’s Solution: Creating and Sustaining Successful Growth Clayton M. Christensen and Michael E. Raynor Harvard Business Press (2003) Note: I read and then reviewed this “business classic” when it was first published and recently re-read it. I am even…
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Know the 6 Steps in Cost/Benefit Analysis
Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. We all know we should make an investment when the benefits outweigh…
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