Month: June 2011

Behind the Berkshire Hathaway Curtain: A book review by Bob Morris

June 22, 2011

Behind the Berkshire Hathaway Curtain: Lessons from Warren Buffett’s Top Business Leaders Ronald W. Chan John Wiley & Sons (2010) A chorus of eloquent voices that suggest “a sense of what life is, can be, or should be” Prior to…

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Marketing to Women: A book review by Bob Morris

June 22, 2011

Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment Marti Barletta Kaplan Business (2002) How to Succeed in the World’s Largest Market Segment In this uniquely informative volume, Barletta answers three separate but…

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3 Tips for Responding to Failure

June 22, 2011

Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. Everyone reacts differently to failure: some immediately accuse others while some take the…

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Secrets of Social Media Revealed 50 Years Ago

June 21, 2011

Here is an excerpt from an article written by David Aaker for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click…

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Creating the Good Life: A Book review by Bob Morris

June 21, 2011

Creating the Good Life: Applying Aristotle’s Wisdom to Find Meaning and Happiness James O’Toole Rodale Books (2005) A contemporary as well as classical guide to happiness Perhaps you’re now asking the same question I once did: “Given the fact that…

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One Foot Out the Door: A book review by Bob Morris

June 21, 2011

One Foot Out the Door: How to Combat the Psychological Recession That’s Alienating Employees and Hurting American Business Judith M. Bardwick AMACOM (2007) Bardwick’s purpose is to examine what she characterizes as “a widespread sense of vulnerability in the American…

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The Hummer and the Mini: A book review by Bob Morris

June 21, 2011

The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape Robyn Waters Portfolio/Penguin Group (2006) In this sequel to The Trendmaster’s Guide, Waters explains the “what” of Trend. Throughout much of the book’s narrative, she cites examples…

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The Trendmaster’s Guide: A book review by Bob Morris

June 21, 2011

The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next Robyn Waters Portfolio/Penguin Group (2005) Don’t be fooled by this book’s diminutive size and brief length. The content is rock-solid and thought-provoking. Waters’ suggestions and recommendations are eminently…

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Robyn Waters: An interview by Bob Morris

June 21, 2011

Waters has more than thirty years experience tracking and translating trends into sales and profit. As Target’s former Vice President of Trend, Design, and Product Development, she helped a small regional discount chain become a national fashion destination. Seth Godin calls…

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Enterprise Architecture as Strategy: A book review by Bob Morris

June 21, 2011

Enterprise Architecture as Strategy: Creating a Foundation for Business Execution Jeanne W. Ross, Peter Weill, and David Robertson Harvard Business Press (2006) In their Preface, Ross, Weill, and Robertson suggest that, until now, research and executive education have failed to…

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